Humen Children'S Clothing Accounts For 25%~30% Of Humen Clothing Industry

According to Humen clothing Clothes & Accessories According to the statistics of the industry association, there are more than 1500 children's clothing stores in Jinhui Children's Wear City, Yuehua Children's Wear City, Daying Oriental International Clothing Trade City and Meilai Children's Wear Mall at present, which does not include children's clothing merchants scattered outside these professional children's wear markets, but also a batch of fast growing and well-known children's clothing brands such as Happy Funny, Beetle House and Little Tiger Hanny.

the near future, Humen Town Children's Clothing There have been many big moves in the development. We have reached a preliminary cooperation intention on the children's wear industry with Zhili Town, Huzhou City, Zhejiang Province, which is known as the "Children's Wear Capital of China". In addition, Humen will also open a children's clothing zone with eight floors from the first floor to the seventh floor in the Fumin Clothing Business Center, with a business area of nearly 50000 square meters. With the development of Humen clothing, the children's clothing market has quietly risen, and the "children's clothing kingdom" created by Humen is also forming.

　 　 Children's wear professional market compete with each other for beauty of looks

From the late 1970s to the early 1980s, Humen people brought back some from Hong Kong or Shenzhen Shatoujiao cloth , clothing shoes Socks and daily necessities were set up on the floor. Some fishermen also took the opportunity to carry out seafood trade in Hong Kong to bring back such commodities for trading. Since then, the famous Humen clothing foreign goods street has formed, which is pregnant with the germination of Humen clothing industry.

With the rise of Humen clothing industry, children's clothing has never been absent from every stage of Humen clothing's ups and downs. Zhu Huaze, executive vice president of Humen Garment Industry Association, said that in recent years, affected by the financial crisis spin The demand of the clothing market has declined sharply and has not yet fully recovered, while children's clothing has bucked the trend. In addition, the children's clothing industry has developed rapidly in Humen, forming a cluster scale because of its small materials, large price space and less fierce competition than adult clothing.

In the 21st century, Humen clothing has developed from the accumulation of "quantity" to the leap of "quality", from low-level scale expansion to the transformation and upgrading of the industry, from unlicensed and OEM to self created brands and brand building, forming a huge clothing industry cluster, and Humen people also have deep feelings for clothing.

As early as 1993, Jinhui Children's Wear City began to build a professional market for children's wear, with a business area of more than 6000 square meters, mainly engaged in second and third tier brands, from infants to children, children, children and children's products. Since this year, there have been many customers and orders, and the business is very good.

Yuehua Children's Wear City opened in 2005, mainly engaged in Wholesale kids Since the opening of the market, it has attracted many brands such as Yueya, fashion family, Barbie Fish, Textile Park, Zhongge Doll, Little Angel, etc. In addition, there are Meilai Children's Wear Mall and Huanghe Clothing City's Children's Wear Market.

As a rising star, Daying Oriental International Clothing Trade City's children's clothing market has developed rapidly. Daying's children's clothing market started only last year, which started slowly but developed very fast. It is now one of the influential children's clothing professional markets in Humen.

Daying's fifth and sixth floors are dedicated to the centralized operation of children's clothing brands, with a business area of about 15000 square meters, including more than ten well-known children's clothing brands. At the Children's Wear Image Exhibition and Franchise Center on the sixth floor, the reporter saw the large image stores of famous children's wear enterprises such as Little Tiger Hanni and Shantong.

According to Sun Chao, the deputy general manager of Daying Clothing Wholesale Co., Ltd., the development experience of Daying children's clothing market is to adhere to the integration of wholesale and franchise, build an incubation base and franchise center for southern children's clothing, and set up an e-commerce area on the sixth floor of Daying for diversified operation.

The nearly 50000 square meters of professional children's clothing market under planning will have an important impact on the ecology of Humen's children's clothing industry. The cluster effect of children's clothing industry will be more distinctive and grow in Humen, playing an important role in the formation of Humen's "children's clothing kingdom".

　 Children's Wear Expands Clothing Market Space

Being in the core business circle of large-scale clothing malls, such as the Yellow River Fashion City and Daying Oriental International Clothing Trade Mall, is like being in the scenic spot of the Golden Week. Dense people flow through every space here, even the surrounding snack stalls and bank ATMs often queue up. The popularity of Humen clothing continues to attract businessmen from all over the world.

"Through solid preliminary research, the town party committee and the town government believe that children's clothing has great potential for future development." Zhu Huaze said that Humen has a solid foundation for the development of children's clothing, and there is also huge space. In recent years, Humen children's clothing has sprung up as a new force in the Humen clothing industry cluster, which is expanding the space of Humen clothing market and reviving the momentum of Humen clothing industry.

In Zhu Huaze's opinion, Humen has irreplaceable advantages and huge potential in developing children's clothing.

Humen Garment and Apparel Industry Cluster has a solid foundation compared with the national counterparts. It has professional markets such as supporting fabric markets. The beginning and end of the industrial chain are relatively complete, and production and sales can be completed in Humen. In addition, the Humen clothing market system is relatively large and mature. Many enterprise clusters and market clusters support the Humen clothing industry building, and the foundation is very solid. It is not surprising that children's clothing, as one of the emerging new forces, has grown.

At the same time, Humen Town has a superior geographical location, convenient transportation and high popularity. Where there is popularity, there is business climate, and where there is business climate, there is business opportunity. According to the survey and statistics of Humen Garment Association, in Humen Huanghe Garment Marketing City, there are an average of 50000 or 60000 people who go shopping every day. In addition to the local population, the people who come to travel every day and the floating population who come to Humen to do business, Humen itself is a huge consumer market with a high popularity.

It is understood that Humen will also issue the Implementation Opinions on Accelerating the Development of Humen Garment Industry Major Cluster Area in the near future, when the development of Humen garment industry, including children's clothing, will usher in a new development period.

　　 Children's clothing merchants have borrowed e-commerce platforms

On November 8, Humen Garment E-commerce was established. Many of the first 57 members of the Association are children's clothing enterprises. Chen Yongyang, one of the sponsors of the Association, is engaged in children's clothing business.

Chen Yongyang is the chairman of Dongguan Sandworm Children's Clothing Co., Ltd., whose children's clothing brand is Sandworm. Chen Yongyang has not only led many people engaged in clothing e-commerce to enter Fumin Clothing Business Center, but also made his clothing e-commerce cake the largest here.

Zheng Jianke, deputy director of Humen Garment Technology Innovation Center, told reporters that on Taobao, Chen Yongyang's sales channel of sandworm children's clothing has ranked second, second only to international brand Disney. Therefore, Chen Yongyang was also invited to participate in the National Top 100 E-commerce Conference hosted by Dangdang, Jingdong Mall and other network platforms, which shows his weight in the domestic apparel e-commerce industry.

Chen Yongyang recalled that at the beginning, he used 160000 yuan to set up a children's clothing design studio in Fumin Clothing Business Center, but it has been difficult to open the market. Later, he got to know his peers who are engaged in garment e-commerce in Daying Garment City. After understanding, he saw the advantages of garment e-commerce in the network era, and began to be familiar with e-commerce business. From the second half of 2010, he began to learn to do garment e-commerce.

At the beginning, Chen Yongyang's shop area was only more than 60 square meters. With his constant familiarity with clothing e-commerce, his children's clothes are selling better and better online. Now his e-commerce shop has expanded to more than 1000 square meters. In the first half of this year, Chen Yongyang's online sales of children's clothing have exceeded 8 million yuan, and it is expected that this year will reach 20 million yuan.

It is understood that since 2009, the garment e-commerce in Humen Town has developed rapidly, and many garment enterprises consciously use e-commerce as an emerging platform for transactions, gaining more and more market shares.

In recent years, there are more and more clothing brands and individuals engaged in clothing e-commerce in Humen. According to incomplete statistics, at present, there are more than 3000 clothing brands and individuals engaged in clothing e-commerce in the town, of which more than 200 are relatively standardized, and the annual online sales have reached more than 5 million yuan, while more than 100 have reached more than 10 million yuan, Among them, the annual sales of children's clothing brands are expected to reach more than 30 million yuan.

It is reported that Humen will also create a more centralized and standardized e-commerce sales market on the sixth, seventh and ninth floors of Fumin Garment Business Center.