Fujian Men'S Men'S Clothing Launched Innovative Marketing Wave

In 2011, Qipai creatively put forward a brand-new brand idea of leading the new fashion. Taking a theme and multiple events as the core idea of the whole brand promotion, combining the enterprise culture with the product concept, the new seven card brand new force was elected.

The 16 contestants Pisa Kim entered the finals after the preliminaries and semi-finals.

"The sound of holding enterprises not only gives employees a stage to show their talent and spirit, but also creates a good corporate culture atmosphere."

Qipai group responsible person said, at the beginning of this year, Qipai joined hands with the China National Symphony Orchestra, held the 2012 card classic night symphony concert, invited all celebrities and Qipai exclusive members to experience a romantic music tour.

As Fu Yong, vice president of the public relations group in China, said: "the development of big brands has reached a certain level. It is time to consider the construction of corporate culture and internal public relations and external public relations.

And small and medium sized brands, with limited funds, should focus on brand relations which are closely related to the market. "

Innovation is better than advertising.

The sound of seven cards is in practice.

The brand circle is no surprise.

A new way of making use of all kinds of innovative marketing methods has become the golden key of many min faction men's clothing to get out of the homogenization competition.

Ten years ago, the seven wolves signed Chyi Chin to become the first classic case of the men's wear brand signing agent. Leon developed rapidly with Chen Daoming's simple and simple idea.

If we say that from the beginning of twentieth Century to the present ten years, the mode of "CCTV + spokesperson" is the inertial thinking of Fujian men's men's clothing brand. Then, the marketing of public relations activities and the guidance of a strong lifestyle have become a new force to subvert this pattern and gradually enter the sight of Fujian men's clothing.

The seven wolves carried out the hall of fame with great visual impact. When Honglei Sun, Zhang Hanyu, Chang Chen, Hu Jun and other hot film and TV stars came together, the shock brought by this kind of big hand was hard to resist.

"This mode is to let consumers link the seven wolves to the broad path of life and the diversified lifestyles of men," said the director of brand center of Fujian seven wolf industrial Limited by Share Ltd.

The seven wolves once joined hands in marketing activities such as sailing, golf, F1 racing, polo and so on. They also bought huge amounts of French yachts to repay their customers and set up the "first artillery" to offer high-end audiences and loyal VIP customers to respect the experience.

Industry analysis, the yacht culture and corporate brand culture grafting, put forward a new "successful people lifestyle" mode, seven wolf's yacht marketing changed the traditional "spokesperson" old mode, out of the "brand", no "life" misunderstanding.

Guiding lifestyle

Insiders say that the situation of creating economic development by creating tangible values has undergone a great reversal. The trend of intangible value creation dominating and controlling economic operation has become a trend.

"The collision of multiple resources in the same space makes the category of clothing break through the shackles of inherent thinking and integrate and pform it."

In the view of Liu Hong, the brand director of marasini, nowadays, brand communication is about occupying the minds of consumers, communicating with consumers and guiding the way of life.

After having experienced the battle of product prices and celebrity spokesmen, Fujian men's men's clothing has finally entered the threshold of "innovative marketing". The VIP snooker master's all night, the Copenhagen Round Table Forum on the left bank, and CABBEEN's "inverted city" tour show are also some new attempts.

"Energetically

Mode is the booster to realize the soaring of independent brand.

Wu Shu, a senior consultant of the harmonious spring and autumn fashion management consulting company, said that more and more Fujian faction brands are catching up with the new wave of marketing: through the three-dimensional extension of activities, the enterprise culture and business communication will collide, and the trend trend will be combined with the development of brand culture to guide the way of life.