Han Style Clothing Is Encountering Internal Negation.

< p > Han style clothing, the industry group in Wuhan that once pioneered the "a href=" //www.sjfzxm.com/news/index_f.asp "regional brand" /a, is encountering internal negation.

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< p > < strong > retreat from outside "Negation" < /strong > < /p >

< p > Shanghai residents are trying and asking for a price at the local "red man" store. They feel satisfied and ready to pay, but find that Wuhan is the place of origin. They immediately say "no buy".

Huang Hui met three times like this.

The repeated distrust of Han style clothing made him feel a lot.

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< p > he analyzed that the Han style clothing enterprises were known as more than 1600, and they were mixed.

The threshold of clothing enterprises is very low. They buy more than 20 old sewing machines, rent a workshop, and the whole investment is only ten thousand or twenty thousand yuan. The processing plant can be set up, and its production design ability is very irregular, but it can also be called "Han school".

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Under this background, some local brand clothing enterprises begin to draw a clear line with the Han faction "P".

Fu Jie, general manager of Giovanni brand, stressed, "we are a clothing brand born in Wuhan, but not Han style clothing."

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< p > "many people's impression of Han style clothing is low price and poor quality. In fact, there are some clothes with unique brand personality in Wuhan."

He said.

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< p > in fact, in addition to the red dress, Taihe and the Hongkong women's clothing brand recognized by the market, the leader of the underwear industry such as AI, cat and so on, such as Hongkong Mei, Qiao Wan Ni, SBO, which have good market repercussions, even the medium and high grade a href= "//www.sjfzxm.com/news/list.asp Classid=101112105109", which is popular among young consumers, is also known as "/a", "Dian Dian" and "Xuan Xuan".

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< p > < strong > cheap and counterfeit is the biggest feature. < /strong > < /p >

< p > Han style clothing is the first regional garment industry after China's reform and opening up.

During the heyday, there were more than 2000 garment enterprises in Wuhan, about 200000 employees, and the Han style clothing was blooming everywhere.

To this day, what is the status of Han school in people's mind? Why? /p

< p > "at the beginning, many people tried to sum up the characteristics of Han school, and concluded," cheap and counterfeit "is the biggest feature.

This concept has been disseminated widely, partly affecting the impression of Han style clothing.

Lin Yousong, Deputy Secretary General of Hubei clothing association recalled.

His claim was endorsed by Huang Hui and CEO of Hubei human resources network to Wang Sheng.

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< p > "in fact, some brand clothing enterprises have realized the importance of protecting the brand and began to pay attention to the individualization of clothing design."

Said to Wang Sheng.

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< p > but it is undeniable that the business philosophy of quick success and instant benefit and lack of long-term development vision has really gained the upper hand in the Han style clothing enterprises.

Some people in the industry have summed up what kind of fabric the Han style clothing enterprises are using, and which kind of fabric they will use all the time.

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< p > and those brand clothing enterprises in Wuhan have been torn by the piracy problem. They are not allowed to take photos at the red people's conference. AI is strictly enforcing the approval system for entering the factory. Hongkong Mei has pushed the autumn winter wear conference late in October in order to make the difference in time. After the loss of imitation fabric, Tai he strictly inspected the leftover bits and threads left behind by clothing cutting.

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< p > to the middle and late 90s of last century, the domestic clothing market entered a relatively stable period. The clothing consumption groups gradually differentiated, and the characteristics of their demand convergence were replaced by personalization.

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< p > < strong > Han school should get rid of "original sin" < /strong > /p as soon as possible.

< p > < < a href= > //www.sjfzxm.com/news/list2.asp > classid=101112108102&count=5 > > Han school < /a > did appear in the early stage of the "original sin" of copying and following the wind. Lin Yousong believed that after completing the initial accumulation, enterprises should get rid of the "original sin" as soon as possible and attach importance to good faith management and service.

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< p > "in fact, the road of revitalization of leather shoes in Wenzhou is worth learning. Before, they have gone through the road of being denied to be affirmed."

Lin Yousong and Hubei human resources network have the same prescription for Wang Sheng.

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< p > in recent years, many Wuhan clothing enterprises have strengthened their integrity management and brand management, such as the establishment of workshops in Hongkong, Shanghai, France and other places by the red men, together with the management mode of Wuhan University, employing experts and scholars with actual operational experience as consultants.

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"P > > winter and spring this year, the temperature in Wuhan is very high. Most of the Han style enterprises" do the old cases "to make big cotton padded jacket, and suffer heavy losses. And some brand clothing enterprises recognize the market prospects and actively adjust their strategies.

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