Environmental Protection Is Investment In Outdoor Industries.

< p > the relationship between environmental protection and outdoor industry is a huge topic.

If we look at the production of outdoor products only from outdoor industries, there is no two difference between the relationship between environmental protection and outdoor products production and the relationship between environmental protection and other industrial products.

All will require the use of scientific and harmless product materials, will require production links to reduce energy consumption, will require production to reduce environmental pollution.

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< p > however, the outdoor industry has its unique aspects, and the friendly relationship formed between environmental protection and outdoor industry is congenital.

Outdoor sports is a healthy way of communication between human beings and nature, and outdoor products serve such a kind of communication. Therefore, we need to fully understand and fully adapt to the two aspects of outdoor sports - human and natural needs.

Paying attention to people's needs and ignoring natural needs is the evil of industrial civilization. If we only pay attention to natural needs instead of focusing on people's needs, then it is the regression of human civilization. If we go to extremes in one aspect, we will lead to the final collapse of outdoor sports.

The development of the outdoor industry in the world and even in China has been proceeding along the path of coordinated and unified demand for two aspects of human and nature. This is a rule.

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< p > the coordination of human and natural needs is currently the focus of environmental protection.

So what is environmental protection? It's not just a concept, it's not just green hills and green waters.

Environmental protection is the full protection of human's living environment and the benign optimization of human behavior.

At present, our manufacturers and brands need to pay higher design and production costs for environmentally friendly products. Our distributors and advertisers are pushing the sale of larger products to become the source of waste of resources.

This is a relationship between short-term interests and long-term interests. It is a relationship between local interests and overall interests.

This is a contradiction. It is also a long-term problem that needs to be solved continuously in the development of environmental protection.

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< p > it seems that environmental protection is a pure investment, but let's look at this problem from a positive perspective.

It is to seek the contribution of environmental protection to industrial development, so as to promote the various parts of the outdoor industrial chain to promote the process of environmental protection.

At present, there are some gratifying situations in China's outdoor industry: < /p >

< p > 1. Bionic technology is a scientific orientation for the development of outdoor products.

Bionic technology is learning from nature and awe of the natural selection of billions of years.

Through bionic technology, we have optimized the functions of outdoor products, reduced the waste of materials and consumed energy, which is the result of environmental protection.

For example, the "polar bionic technology" developed by Pathfinder company creates the new outdoor technology with the bionic inspiration of "taking the natural and natural", and derives the excellent evolutionary characteristics of natural organisms in form, structure, characteristics, functions and so on, combined with the product concept to carry out R & D and design innovation, so as to contribute to the safety of the extreme environment.

At present, there are TiEFSKIN bionic ultra light sunscreen technology fabrics, TiEFDRY bionic pumps, moisture absorption and quick drying technology fabrics, TiEFWARM bionic hollow heat preservation technology fabrics, TiEFGUARD bionic self-cleaning technology fabrics, SAFreeGripWet bionic wetland anti-skid bottoms, etc.

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< p > two, the concept of environmental protection has become a development orientation of outdoor brand operation.

Take VAUDE brand as an example, as a German brand, VAUDE brand has long been adhering to the concept of environmental protection.

First of all, the 90% product material of VAUDE brand has obtained the BLUESIGN certification in Europe. In the process of dyeing and finishing of < a target= "_blank" href= "//www.sjfzxm.com/" > textile "/a", the pollution-free ECOLOR production technology is adopted.

In terms of product development, VAUDE promotes the idea of "cycling to go mountain climbing", reducing energy consumption and reducing environmental emissions.

Even in the construction of VAUDE's office environment, environmental protection concepts such as garbage sorting and paperless office have been realized.

So that all VAUDE employees can put the concept of environmental protection deep into the bottom of their hearts.

VAUDE's entry into China also brought this idea to China and brought it into Chinese companies.

At present, VAUDE brand will become an environmental protection professional riding brand in China, which will contribute to China's outdoor sports and outdoor industries, and even to China's environmental protection.

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< p > three, environmental protection concept is a core connotation of outdoor brand concept.

Outdoor sports crowd is to communicate with nature and even feelings, if the environment is destroyed, outdoor sports can not exist.

Since outdoor sports are rooted in environmental protection, it is necessary to integrate environmental protection concept into outdoor brand concept.

We can read from brand names, such as ARC 'TERYX, Mammut, MAMORT, JackWolfskin, which are related to animals in nature; TheNorthFace, Patagonia and KAILAS are all related to outdoor sports sanctuary; TOREAD is related to people in outdoor sports; these brands have won huge market effects in China, and have brand image with high reputation.

Perhaps we do not directly see the concept of environmental protection, and the meaning of which is awe and reverence for nature, and the huge brand effect resulting from it is not related to the harmony between human and natural environment. < /p >

< p > we should change our understanding. Environmental protection is not a cause of high investment and lack of repayment. Environmental protection can directly bring benefits to us and support us in this direction.

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