Clothing Enterprises Are Falling Into The "Growing Trouble" Period

< p > under the dual "attack" of low consumption demand and high inventory in the market, China's leisure a href= "//www.sjfzxm.com/news/index_z.asp" > dress < /a > is now falling into "growing pains". < /p >
< p > recently, casual wear Metersbonwe released its 2012 annual report. Last year, its operating income was about 9 billion 510 million yuan, down 4.38% from the same period last year. Net profit attributable to shareholders of listed companies was 850 million yuan, down 29.55% compared to the same period last year, and its net profit decreased by 357 million yuan over the previous year, down 3 from the same period last year. < /p >
< p > it is reported that the decline in profits is the first decline in the US bond market in 5 years. In fact, the encounter of Smith Barney is only a matter of industry. At present, the days of major casual wear brands are not good. In the publicly listed garment enterprises, nearly 4 of the profits of garment enterprises generally decline. < /p >
< p > the industry loss is inseparable from the external environment. The core is the global economic recession. Consumers' demand for < a href= "//www.sjfzxm.com/news/index_q.asp" > clothing < /a > is relatively reduced. At present, the apparel industry is in a period of transformation. The cost of environmental protection and human resources have been rising continuously. However, the brand of independent garment enterprises has not been cultivated in time, which has led to the fact that garment enterprises are in a predicament when facing the external environment. On the other hand, the pattern of development is constantly changing, especially the influence of the Internet on clothing. Because of the combination of clothing and network, there is room for small and medium-sized enterprises. The Internet has further exacerbated the instantaneous changes in the clothing consumption market. < /p >
Less than P, the demand for casual wear is sluggish, and the sluggish demand for foreign trade is only one aspect, but some of the more influential ones are pure foreign trade enterprises. The real obstacle to the growth of domestic garment enterprises is the lack of strength of the brand. Impetuous production, sales, and did not sink to understand the market and understand consumers. < /p >
At present, the competition of domestic casual wear market is very fierce. Under the condition of low market demand, "de Stocking" is still pressing a href= "http://sjfzxm.com/DESIGN/designer/index.asp" > casual dress < /a > enterprises are out of breath. According to media reports, in the three quarterly bulletin of Smith Barney, the US stock was 2 billion 199 million yuan and reached 2 billion 560 million yuan at the beginning of 2012, accounting for 29% of total assets in 2011. < /p >
"P > the same setback" Semir "is also due to the continuous increase in inventory, resulting in a corresponding decline in inventory prices, coupled with Semir accelerated the pace of digestion of inventory, to a certain extent, caused Semir into" growing pains. " < /p >
< p > the personalized demand of clothing market is becoming more and more prominent, coupled with the characteristics of strong seasonal fashion and fashionable pursuit. To join the large-scale brand clothing is difficult to lead the market trend development, will produce the passive situation, causes the unsalable, causes the enterprise stock to continue to rise. In today's highly developed clothing market, if enterprises are unable to control market dynamics, they will be eliminated by the market. < /p >
< p > inventory is only a symptom of the problem. It is rooted in the fact that the entrepreneur is too optimistic about the market judgement of the economic downturn in the past few years, and even has no time to do market research. He has formulated a radical market strategy. He has tried hard to compete with the market and set up a channel. Now the whole industry's revenue growth is not going up, but the cost goes up. So today's so-called "go to stock war" is essentially the action of paying the wrong judgment for the past. < /p >