Puma Unveiled Its First Public Appearance In China

In 2008, Puma China will experience the Olympic Games in Beijing, the F1 in Shanghai and the Volvo sailing competition in Qingdao. It is the most important year in Puma China. Puma headquarters has raised the Chinese market in the more than 80 markets of the world in the first place.

In May 29th, the twenty-second China International Sporting Goods Fair was unveiled at the China International Exhibition Center in Beijing (the new museum). This is the largest and most authoritative sporting goods exhibition in the Asia Pacific region. Puma made its first public appearance at the Expo.

Puma's booth is called "Puma town". The building contains six parts: racing car, Runway, sailing, bodybuilding, football, urban pulsation and so on.

In the racing area, in order to let fashion people experience the cross-border cooperation between Puma and the auto racing industry, Puma specializes in airing Ferrari professional racing from Italy to PUMA Town. It provides an opportunity for people of all walks of life who enjoy the sport of racing, and experience the speed and passion of Ferrari racing.

Trend makers can also experience Puma's unique racing products, including the Ducati motor racing series.

In the Runway exhibition area, a fresh and elegant park is presented in front of people. At the end of the park is an exquisite fashion T stage.

This is also the inspiration of Puma runway series. Puma runway series allows people to enjoy fashionable sports and leisure activities in sports or fashion parties anytime and anywhere.

In the bodybuilding area, Puma brings a series of modern sports products that are attracting much attention. This series of products provides unfettered freedom and bodybuilding for people walking through the city.

In the exhibition area, there are more Puma Hot Yoga series costumes. The inspiration from Yoga series comes from all kinds of poses in yoga.

It brings the fashion trend people the opportunity to seek relief in complex work. Through meditation, meditation and a series of body stretching exercises, people will achieve the balance of body and mind and the ultimate harmony in comfortable sports.

In the urban pulsating area, Puma limited edition bicycle will not only bring visual impact to the public, but also invite the cyclists to bring the most dazzling car show during the exhibition. The original simple and unadorned walking tool turned into an indispensable element in the fashion life of the tide people.

At the same time, in order to better demonstrate the concept of fashionable sports and leisure promoted by Puma, PUMA Town has also carefully prepared a real-time open football bar to provide the public with a trendy 2008 live soccer game - all the teams inside are dressed in Puma uniforms, so that visitors can enjoy the wine and entertainment when they enjoy the best works of Puma, and feel the infinite joy of life whenever and wherever they feel.

In the two floor exhibition area of the city, people can also be surprised to find the Puma Hall of fame, which displays Puma's six collection of shoes, including Puma shoes worn by Madonna in the world tour.

These six nostalgic shoes represent the glorious course of Puma, and also the source of Puma's continuous innovation. Exhibitors Expo will help a lot in promoting Puma's brand awareness in China. Now, Puma's three national teams, Sweden, Jamaica and Morocco, are expected to win gold medals in track and field events at the 2008 Beijing Olympic Games. After the match, these athletes will face Peking Opera facial makeup in three countries' colors and join the offline activities in Beijing to interact directly with consumers and display Chinese elements on the Olympic stage.