Clothing Network Sales Will Enter A New Era

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< div style= "text-align: left; line-height: 18pt" align= "left"; recently, the Shaxi conference hall, the people who came to the meeting burst the whole hall. Looking at it, most of them were young faces. They were a group of dream filled network merchants.

Recently, Shaxi invited Yuan Heng Group, span CEO, Liu Haopu, founder of fish brand, and Ma Ning, the owner of Golden Delicious as the keynote speaker, giving speeches around the two themes of "how to create explosive funds" and "training of practical talents for e-commerce".

Because of the actual combat experience, the local a href= "http://pop.sjfzxm.com/popimg/fz/index.aspx" > clothing < /a > businessmen feel that they have benefited greatly.

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< div style= "text-align: center; line-height: 18pt" > b > clothing net sale will usher in span > high quality and high price era /span > /b > /div >

< div style= "text-align: left; line-height: 18pt" align= "left" > Liu Haopu said that last year, many large sellers' revenue situation was not ideal, and the cost of the company, manpower cost and group buying cost brought pressure to sellers.

But if we want to do a good product, we must consider creating value for our customers.

Affected by the pressure of business and the pursuit of performance and profit, some businesses have been rising in price. The price rise of unit price of a href= "//www.sjfzxm.com" > net < /a > is an inevitable trend, and the clothing network sale will usher in the era of span > high quality and high price.

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< div style= "text-align: left; line-height: 18pt" align= "left" > take a target= "_blank", "_blank", "clothing", "for example", for example, the expensive clothes sold on the Internet are usually modeled on big brands, and they will sell well in Japanese style and imitation magazine.

Liu Haopu suggested that Taobao should not be simply interpreted as a place to do cheap goods. In fact, among online shopping users, there is a group that pursues a brand and quality product, but this market is not necessarily done by some people. It seems that people used to be not optimistic about middle-aged and elderly clothing, but in recent years, the online shop of middle-aged and elderly clothing and large size women's clothing has been thrived.

< span > "at present, the unit price of Taobao's online goods is at least 2.3 times the cost, in order to maintain capital."

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< div style= "text-align: left; line-height: 18pt" align= "left" > span > "before, Taobao has made statistics. 100 women's wear" a href= "span" > Sales > large scale online shop, the price is generally less than 5% yuan or more. "

This is an opportunity. Next, because of the increasing cost of online store operation, the increase of selling price of single product is inevitable. After all, the online store has to scale and make profits. Therefore, online e-commerce will soon usher in the era of "high quality and high unit price" products. He thinks that clothing network operators either pform or start a new business, and make high quality and high price list, which is the real way out.

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< div style= "text-align: center; line-height: 18pt" > b > span > "explosion" requires four elements: < /span > /b > /div >

< div style= "text-align: left; line-height: 18pt" align= "left" > Taobao products on the Internet, how can customers find you span? For sellers, there must be some skills to "encirclement" from thousands of items.

Liu Haopu believes that we should use some data analysis tools and promotional tools to understand competitors, identify customer groups, and avoid competition, to find their own advantages and increase turnover.

Beginning in 2012, the traditional way of creating "explosive money" has gradually declined. Taobao has cut the traffic market and divided it by keywords. Online stores can not create sales by simply ranking the sales volume and increasing the activity level.

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< div style= "text-align: left"; "line-height: 18pt" align= "left" > Liu Haopu believes that for apparel network operators, the styles of clothing, span < span style= "span", "four", and "craft", "version" and "temperament" are indispensable elements, and constitute the four elements of "explosion".

"Only when the overall score of these four aspects is higher than the price of the commodity, will the customer feel that the value of the purchase is the only way to get the bargaining space and bring more traffic."

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< div style= "text-align: left; line-height: 18pt" align= "left" > Ma Ning said, at present, the network business mainly comes from two channels, one is span span > grass root network operators, the other is the traditional enterprises turn online.

For traditional clothing enterprises, the price conflict between online and offline is a problem that needs to be solved. He suggests that enterprises can take two ways, one is product differentiation, online selling stock, and offline selling new products; the other is brand differentiation, online repackaging brand and avoiding conflict.

"I think it is not advisable to take the same line of goods sold at different prices on the same line, which is easy to cause confusion and not recommended."

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