Shoes Jinjiang Welcome The International Footwear Expo

< p > > the fifteenth China (Jinjiang) International Footwear exposition, which is under the global system < a target= "_blank" href= "//www.sjfzxm.com/" > shoes < /a > industry, is on the 18 day opening in Jinjiang, Fujian, China shoes capital.

At the opening ceremony, the Organizing Committee of the footwear Expo revealed that Jinjiang, Fujian, which has the reputation of "China Shoes Capital", has 1 billion pairs of shoes and an annual output value of over 80 billion yuan.

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< p > shoes enterprises, famous brands and prosperous market. At the shoe Expo, Anta and 361 degrees have set up special exhibition hall, and show the latest research and development of new products, causing widespread concern in the industry and consumers.

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< p > according to the introduction, there are more than 3000 shoe manufacturing and business enterprises in Jinjiang, with over 300 thousand employees, and the output value exceeds 80 billion yuan, and the annual output of sports shoes exceeds 1 billion pairs. Among them, sports shoes account for 40% of the total output of the country and 20% of the world's total output.

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< p > Jinjiang, a county town located on the southeastern coast, currently has 130 brand names, such as "China famous trademark" and "China famous brand product". It ranks first in the country's county-level cities, and has won 14 regional brands such as "China Shoes Capital", "world jacket capital" and "national sports industry base".

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< p > Jinjiang has invested more than 50 companies to hire sports and movie stars as spokesmen for corporate image and broadcast advertisements in prime time of CCTV and some provincial satellite TV stations.

According to incomplete statistics, since 2004, Jinjiang shoe enterprises have launched tens of billions of advertisements in CCTV and local satellite TV.

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< p > footwear organizing committee officials said that the footwear industry in Jinjiang has a complete industrial ecological chain. It has formed a good pattern of shoe production, < a target= "_blank" href= "//www.sjfzxm.com/" > shoe machine /a, shoe material, a target= "_blank" href= "_blank", "leather less than", shoes chemical industry and other enterprises, and has formed a social division of labor, independent matching one-stop production collaboration group.

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At present, Jinjiang also has a large number of mold development, shoe design, management consulting, image planning, marketing promotion, export agents, etc., specifically for the productive enterprises, providing prenatal, production, and post natal services supporting industries. Enterprises have basically realized the whole process from production to sale without leaving home.

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< p > the development of shoemaking industry has also led to the supporting prosperity of regional shoe material market.

Chen Dai Town, the "shoe industry" in the city, has formed the two distribution centers of "Chen Dai shoe material market" and "China Shoes Capital".

Among them, Chen Dai shoe material market attracted 4 domestic provinces and more than 30 foreign countries (regions) more than 600 shoe material shoe machine merchants settled in, the annual turnover of over 20 billion yuan.

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< p > relying on the Jinjiang shoe fair platform with the role of industry vane, Jinjiang's footwear industry has developed from scratch, from small to large, from scattered to centralized, from scale expansion to brand creation, from homogeneous competition to differentiated operation, and gradually developed into a complete and highly functional industry. It is also the most important pillar industry in Jinjiang.

Relying on the complete shoe industry foundation of Jinjiang, it has been one of the largest footwear exhibition in Asia after fifteen rounds of shoe fair. It has been praised as "one of the ten great charm exhibitions in China" by the industry.

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