International Luxury Brands Try Water Business Providers And New Media To Guard Against Foreign Models.

< p > Fifth Avenue luxury goods network CEO Sun Yafei said the world's luxury brands began experimenting with the Internet and electricity providers.

It also indicates the pition from traditional print media to electronic media, and luxury groups begin to seize the new media.

Zhou Ting said that the media platform launched by international luxury electric providers should pay attention to the study of Chinese consumers, instead of blindly copying the foreign models, so as to avoid being acclimatized.

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< p > if the media can not be combined with the sales volume of products, its media value will be challenged more and more, because the brand is more and more pragmatic, and from the original face to more love.

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< p > recently, Imran Amed has invested $2 million 100 thousand in the independent fashion website "Business of Fashion" established in the UK in 2006. The main investor of this investment is Index Ventures, and the famous international luxury group LVMH (Louis Weedon) appears on its list with its investors.

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< p > it is learnt that this is not the first time that LVMH group has launched an olive branch to the media website. In 2010, its "Nowness", a wholly invested luxury media website, grew up with the information that it is good at introducing contemporary art and global lifestyles, forming a comprehensive report on the luxury industry.

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< p > the Beijing Commercial Daily reporter registered on the "Nowness" website and found that its literary and artistic features are full of latest information about fashion lifestyle such as culture, design, fashion and tourism.

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< p > for this, Fifth Avenue luxury goods network CEO Sun Yafei said that the world luxury brands began to try the Internet and electricity providers.

It also indicates the pition from traditional print media to electronic media, and luxury groups begin to seize the new media.

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< p > < strong > the trend of electronic business media is becoming less than /strong > /p >

< p > reporter found that the media function of promising the electricity supplier is not only the LVMH group that is clear eyed. The shopping website "Net-a-Porter" of the Richemont group (Richemont) is the editor in chief of Lucy, the editor of the Harper version of s Bazaar, and is the editor in chief of its shopping website. It plans to launch an electronic magazine every week, and its determination to pay attention to the content communication function of the electricity supplier can be seen.

PPR group (Paris spring) joined the Italy electric business platform Yoox to create luxury online boutique thecorner.com, and began to move towards the multimedia interactive fashion magazine route.

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< p > data show that the Videdressing personalized fashion business website created by American Meryl Job and French Renaud Guillerm provides e-commerce services for fashion products and provides comprehensive fashion information.

Officials say the website has grown at a rate of over 2500 commodities a day, and has expanded 5 times in 2012.

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< p > "the audience of the e-commerce website is the group that aims at buying, so the electricity supplier is more effective than other media.

If a media can not be combined with product sales, its media value will be challenged more and more, because the brand is more and more pragmatic, and from the original face to more love, the integration of distribution channels and communication channels is the future trend.

Zhou Ting, President of the Institute of wealth quality, said.

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< p > Sun Yafei said that the international big name can not only understand the market feedback through the information platform of the electricity supplier, but also influence the public opinion and exert influence on sales.

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< p > < strong > the foreign mode is acclimatized < /strong > < /p >.

< p > in the middle of last year, "Nowness" was officially launched in Chinese.

In order to cater for the increasingly important position of domestic consumers in the global luxury market, the new website has increased the influence of social media in China, so that luxury brands and influential people can resonate with Chinese consumers and local brands, the official said.

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< p > however, the data show that the current "Nowness" Chinese version only accounts for less than 4% of the total station browsing. It seems that there is a long way to go to attract domestic readers' interest.

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< p > Zhou Ting said that the media platform launched by international luxury electric providers should pay attention to the study of Chinese consumers, instead of blindly copying the foreign models, so as to avoid being acclimatized.

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P has always been the main force of brand publicity, and now it is gradually pferred to the Internet. The interactivity of Internet, the crowd of massive traffic, and more effective tracking have gradually gained the advantage. Controlling the fashionable Internet media is the first step in the layout of traditional fields.

However, the development level of domestic Internet and the shopping habits of domestic online shopping consumers still do not allow this kind of international electronic business platform to enter in a large scale. It should adjust the strategy and direction according to the market and consumers according to the attitude of testing the water.

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