New World Stores Under The Original Promotions Shop Operators Take The Initiative To Challenge The Electricity Supplier Price War

The good meaning of < p > 5. 20 has once again become the precondition of making electricity supplier.

Yesterday, with Jingdong's "flash group" on line, Yi soon network 7th anniversary shop opened the gate, Shang pin net third anniversary shop panic buying, suning.com, jumei.com, Le bee network and vip.com launched large-scale activities, "5. 20" has become the highlight of the electricity supplier one year "6. 18" the most fierce price war opening dance.

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< p > however, unlike last year's electricity supplier civil war, stores began to fight back.

According to the reporter, in the past, the "price butcher" of the entity store launched the largest group promotion of the new world department store, and launched a new "99 reduction of 70" and gold reduction of 60 yuan and other activities, so that the electric business enterprises are faced with a big enemy.

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< p > reporters learned that from the 16 of this month, the new world department store began to warm up its group's 20 year anniversary.

A week's "Saturday" a target= "_blank" href= "//www.sjfzxm.com/" > shoes < /a > 99 yuan reduced by 70 yuan attracted many consumers.

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< p > New World Department Store official told reporters that in recent days, sales of promotional brands reached 30 times that of normal times.

Moreover, because of the exclusive promotion of the new world department store and the Saturday group, all retail outlets, including online channels, cannot achieve the same discount.

This Friday to Sunday, the new world department store will also launch a gold reduction of 60 yuan, shopping volume to send Samsung Galaxy S4, 3000 yuan gift gold and other activities.

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< p > reporter found yesterday that a pair of 2013 new summer shoes with a price of 738 yuan was sold at the new world department store in Chongwen, and the price was 248 yuan. The discount price in the Tmall flagship store was 374 yuan, and the price of third party platforms such as Dangdang network was 638 yuan.

In another shopping center in Dongcheng District, the brand guide said that the lowest summer new type could only be hit to 10 percent off.

On the eve of the "6. 18" price war, e-commerce enterprises can hardly imagine that the entity retailers are so "inferior".

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< p > in an industry who has done data service for many department stores and shopping centers, it seems that the promotion of new world department stores itself is larger than most department stores. This is mainly due to the strong bargaining power, management ability and financial support of the new world department store.

"Although the new world department store's play method itself is so, but with the electricity price war in time" crash ", perhaps also reflects the new world test its own brand influence, the idea of blocking the electricity supplier market.

Last year, four stores in New World Department Store in Beijing held 14th anniversary celebrations on -26 November 24th, the second weekend after the end of "double 11".

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< p > but at the same time, the person thinks that promotion is only a means. Sales and profits can not be shared like fish and bear paws. The department stores must ultimately weigh the pros and cons and finally win the service and experience.

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< p > a senior manager of an electric business enterprise thinks that although the price of some commodities may be lower than that of the electricity supplier when the entity store celebrates, it can not achieve "everyday low price".

"Moreover, some brands of e-commerce are self operated. There is no bargaining issue in the channel of electricity suppliers. Prices can be adjusted at any time according to the brand acceptance."

As an e-commerce platform and brand, even if there is still room for profit every day, this is an incomparable advantage of department stores.

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