8 Big Cities, Flat Shoe Index, Interpretation Of Popular Codes

"P > a target=" "_blank" "href=" //www.sjfzxm.com/ ">" the high and low heel of the shoe < /a >, on the one hand, is the sign of the economic index, like the "short skirt effect" and "lipstick effect", on the other hand it also contains the trend of fashion fashion.

Based on the analysis of the shopping habits of nearly 30 million users, the Internet fast fashion brand, VCM, found that the sales of flat shoes in spring and summer in 2013 were much higher than those in high heels. The proportion of flat shoes in the whole women's shoes products increased by 12% over the same period last year, reaching 94%.

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< p > flat shoe sales are about 43 thousand pairs per month.

Among them, the average monthly sales volume in Beijing is about 8000 pairs, 7600 pairs in Guangdong, 4000 pairs in Shanghai, and 2000 pairs in Chengdu.

Customer data also revealed that the top four cities with the best flat shoes were Hangzhou, Chengdu, Shanghai and Beijing, while those who preferred high heels were Nanjing, Guangzhou, Shenzhen and Wuhan.

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< p > flat shoes are as comfortable and comfortable as a city's leisurely pace of life.

Therefore, female consumers in Hangzhou and Chengdu prefer flat shoes, which is easier to understand.

On the contrary, the "imperial capital" Beijing and the "magic capital" Shanghai are also on the list, or can be interpreted from the opposite angle. In the metropolis of desire, numerous and complicated information is coming, and the pursuit of life seems to never stop. At this time, urban women actually need a pair of intimate flat shoes, which can be regarded as a buffer and dispensing.

Besides, the trend of footwear at present is also inclined to flat shoes. In this respect, Shanghai and Beijing are indeed closer to fashion.

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< p > the cities that love high heels, Nanjing, Guangzhou, Shenzhen and Wuhan, whose female consumers are relatively small, love to arm themselves with "hate the sky high".

In Wuhan, hairdressers even allow women to stand up and match their hair length according to their height without wearing high heels.

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< p > heel index, like "short skirt effect" and "lipstick effect", reflects not only the trend of fashion, but also the economic index.

The US IBM global enterprise Consultation Service Co has released a new survey and analysis that the trend of women's heels is turning from high to low at the moment.

The height of shoe heels of mainstream women has been decreasing gradually, from an average of 7 inches in 2009 (1 inches =2.54 centimeters) to 5 inches in 2010, and then down to the current 2 inches, back to the level before the financial tsunami.

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< p > the economy is not good. The higher the heels of women, the lower economic times all confirm this theory.

Perhaps in times of economic depression, women wear higher heeled shoes and want to fantasies and evade reality by more gorgeous fashions.

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< p > combined with the trend of footwear in the past 100 years, the Research Institute found that during the Great Depression of the early 30s, high heel and slope heel shoes instead of 20s low and no lace shoes.

During the oil crisis of the 70s of last century, heel shoes replaced the popular low heeled shoes in 60s.

At the turn of the century, after the collapse of the Internet bubble economy, the high heels replaced the low heeled shoes worn during the 90s.

At the same time, the popular high-heeled shoes became popular because of the American drama "sex and the city".

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< p > and in the busy workplace nowadays, more and more women want to wear flat shoes with popular elements and comfortable.

In 2013, spring and summer, flat shoes were widely used in many popular elements, such as bow, flower, lace, loose buckles and buckles. In addition to pure color, the upper part of the shoe was also popular with the classical lines, animal patterns and wave points.

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< p > the best selling two item in all passenger flat shoes is the "dazzle the beautiful flat bottom women's shoes" and "the colorful bow tie women's sole shoes".

Consumers purchase data also found that consumers in Wuhan and Hangzhou liked the stripes of Navy wind; Shanghai, Guangdong and Xi'an liked candy colors; Beijing, Chengdu and Nanjing preferred the style of bow tie.

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