Gradually Developing Local Outdoor Brands Into Market Segments

< p > in previous years, the outdoor products of Quanzhou merchants in Fujian were mainly light and thin fabrics. This year, the fabric manufacturers of Dong Long and Yong Gu went the other way and launched a new outdoor fabric with a heavy sense. These new products are more professional and functional.

Behind the specialization of outdoor fabrics, fabric manufacturers are speeding up the pace of developing the northern market.

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< p > Jinjiang outdoor brand is mainly based on "outdoor" products, and the direction of fashion and leisure is pformed. The fabrics needed are mainly fashion, no burden and light burden.

But since last year, more and more customers have put forward the demand for heavy duty and more functional outdoor fabrics.

The new product, which is mainly driven by cold resistant clothes, has a certain "drum feel" outdoor fabric this year.

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< p > the industry believes that most of these new products are required by customers of professional outdoor brands.

In the early days of the outdoor market, many new outdoor brands were pformed from leisure sports to professional outdoor.

Moreover, most consumers do not care much about outdoor a target= "_blank" href= "//www.sjfzxm.com/" > dress < /a > whether they are professional or not. They pay more attention to the appearance and price of the product.

Therefore, the concept of "Outdoors" can be accepted by consumers, and many outdoor brands are also pursuing outdoor styles in pursuit of fashion and fashion.

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< p > with the gradual development of this market, many local outdoor brands began to enter the northern market.

The north market demands more professional products, so the proportion of professional outdoor a target= "_blank" href= "//www.sjfzxm.com/" shoes less than /a is now gradually increasing, and the demand for professional outdoor fabrics is also increasing.

Comparatively speaking, the professional outdoor fabric production process is complex, involving many processing links, generally need to have waterproof, wind protection, moisture permeability, water pressure, warmth, sweat, UV protection and other functions, coupled with extreme cold protection, so the product is mainly thick and heavy.

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< p > although the northern market has high professional requirements for outdoor fabrics, the market potential is great.

The northern market is fond of cotton fabrics, heavy windbreaker fabrics and high-end outdoor fabrics. These high-end autumn and winter products will bring good benefits to enterprises.

For example, the outdoor fabrics that the South needs may only be within 12 yuan / meter, but in the north it is about 20 yuan / meter.

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Similarly, they also face strong competition. In addition to the northern fabric suppliers, there are also some overseas fabric suppliers whose customers have larger choices and the bargaining power of suppliers is very low. P

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< p > therefore, we will intensify our efforts to improve the marketing and service follow up in the northern market.

"Although the product category is not the same, the marketing layout plan of the above enterprises coincide.

"In the long run, the market demand in the north is large, which is worth the effort of enterprises.

"A lot of Quanzhou fabric manufacturers said.

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