Adidas: Insulting China Advertising Is TBWA Internal Affairs

On the 15 day, in response to TBWA's advertisement for the "Amnesty International" designed to insult China, Adidas told Xinmin network reporter: "we did not know about the incident beforehand.

TBWA international has apologized to Adidas for this matter, and we accepted their apology.

This incident is purely internal affairs of TBWA international, and has nothing to do with Adidas and Adidas's cooperation with TBWA China. "

TBWA's Olympic advertising TBWA, which is taken by Adidas, is a series of advertisements for Adidas: 2008 together, there is no series of advertisements that Adidas can shoot for Adidas: together 2008, there is no series of ads that TBWA can't take for Adidas: 2008, no, no, 15 days, and for Adidas's advertisement for "Amnesty International", Adidas told Xinmin reporter, "we didn't know about this incident beforehand.

TBWA international has apologized to Adidas for this matter, and we accepted their apology.

This incident is purely internal affairs of TBWA international, and has nothing to do with Adidas and Adidas's cooperation with TBWA China. "

Recently, a group of "insulting China" advertisements designed by TBWA were widely circulated on the Internet. Advertisements used three items of archery, swimming and weightlifting to screen Chinese abused prisoners through Olympic sports.

Xinmin network reporter found on several major website forums that netizens expressed their anger over the "Amnesty International" and called for the boycott of the creative company TBWA and its advertisers in China.

However, Adidas, apple, Martell, McDonald's, Cha Cha, and so on are TBWA Chinese customers. They are also involved in this incident and become the object of netizens' boycott.

Previously, TBWA China created a series of advertisements named "2008 together, no impossible" for Adidas, and won the Golden Lion Award for outdoor advertising at this year's Cannes International Advertising Festival.

Adidas told Xinmin network that the advertisement fully reflects Adidas's consistent support for Beijing 2008 Olympic Games.

"Adidas's sponsorship and support for the Beijing Olympic Games reflects our long-term commitment to China and the Olympic cause.

Adidas has always been actively involved in and fully supports the development of Chinese society. We believe that Chinese consumers understand this very well. "

Adidas did not comment on the boycott of netizens.