The Sale Of Underwear From Single Season Products To The Operation Of Four Seasons

< p > thermal underwear as a seasonal product has the problem of terminal construction. There are many brands of thermal underwear sales disappear from the market in the off-season. It is very difficult for consumers to continuously convey clear brand information to consumers.

The weakness of sales terminals is the weakness in the development of thermal underwear enterprises.

Annual cabinets, cabinets, advertising, promotions, so that enterprises do not have the opportunity to breathe, and the introduction of four seasons products to reduce the difficulty of terminal construction, enterprises can be unified image marketing.

< /p >

< p > a good image terminal is the best and most direct advertisement to the consumers, because the terminal combines the specific products with the consumers, and it is a long term display of the brand image to consumers.

Of course, the launch of four seasons products is also based on the requirements of dealers, as well as the improvement of consumers' environmental awareness, and the reasons for natural a target= "_blank" href= "//www.sjfzxm.com/" > dress < /a >.

< /p >

< p > as distributors, service and sales are the most fundamental.

We develop the products that consumers need in the four seasons, and now carry out effective combination of products, hoping to eliminate the contrast of the off-season peak season.

< /p >

< p > expert evaluation, with the increasingly fierce competition in the underwear market, enterprises need to open up new market development space. < a target= "_blank" href= "//www.sjfzxm.com/" > textile "/a" products enterprises in the off-season, actively develop new markets, launch the summer sales strategy, in order to expand sales, this is the embodiment of diversification of enterprises.

Even if this new enterprise strategy is chosen under the pressure of the market, it also shows that the operation mechanism of the enterprise is becoming more flexible and enterprises have the courage to open up the market.

< /p >

At the same time, experts also remind that with the extension of product width and the improvement of product quality, if we want to firmly grasp the market terminal, create or subdivide a new brand new market, terminal management marketing strategy can not be ignored. P

Therefore, manufacturers and distributors who produce and operate textile underwear should also improve or try new changes in the sales channels.

< /p >

< p > the cotton textile production enterprises which have always been hot selling in winter, including several enterprises that mainly produce winter underwear and thermal underwear, have introduced various and fashionable a href= "//www.sjfzxm.com/news/index_c.asp" > cotton textile products < /a > with new materials and marketing concepts, and began the summer marketing strategy.

Does this innovative marketing represent a trend in the summer underwear market? Reporters visited some shopping malls.

< /p >

< p > not only does the sale turn from one season to the four seasons, but the category of underwear products also varies from single to multiple. Modal is a kind of cellulose made from beech, beech and beech in Europe.

A kind of chitin textile, called "ecological antibacterial technology", is adopted. It is called a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a >, according to salesmen, chitin is an extract from the outer epidermis of shrimp, crab and so on, which has certain antibacterial and health care functions.

In addition, some color cotton underwear sales area is also showing samples of colored cotton and cotton samples.

< /p >

< p > > in the shopping mall of Xidan, Yansha shopping center, new world mall and GF building, you see a wide variety of < a href= "//www.sjfzxm.com/news/" > underwear brand < /a > products. From these new varieties of cotton textiles, we can see that this year businessmen attract consumers' attention to the application of new concepts and new materials, most of which highlight the natural, environmental protection, natural and healthy characteristics.

For example, cotton fiber series, bamboo fiber series, silk series, hemp series, and soybean protein fiber, corn fiber and so on, showing a trend of diversified products.

For example, colorful, top melon, nine pick, snow and other cotton textile enterprises have launched underwear, sweater, trousers, towels, sheets, socks and other diversified products.

In addition, these products, the reporter saw the original mainly to produce thermal underwear mainly enterprises, but also launched a series of summer products.

Such as silk bird, three gun, Shi Wang and other enterprises are not only the original single cotton underwear, but also have summer T-shirts, < a href= "//www.sjfzxm.com" > shirts < /a > products.

< /p >

< p > sales of this kind of products are not bad in the off-season, especially in the series of "a" href= "//www.sjfzxm.com", "summer dress > /a".

The most important requirement of most customers for underwear is comfort and environmental protection. Moreover, the natural color cotton has two colors of beige and light green, and it is also a more elegant color.

< /p >