The Powerful Secret Of Shenzhen Women'S Clothing -- Focusing On Overseas Fashion And Integrating The International Trend

< p > if we want to sum up the development of Shenzhen women's clothing, we can divide it into three stages, one is the foundry stage from 80s to the middle of 90s of the last century, the two is the global financial crisis from mid 1990s to 2008, and a batch of local brands are changing to the national big brands. Three, from 2008 to now, some of them are big domestic brands, and are pushing towards the direction of international brands.

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< p > and in the middle of 1990s, it is an important time node: many enterprises, after realizing the strength of the brand, slowly remove the "a target=" _blank "href=" //www.sjfzxm.com/ "hat" /a "and effectively hold the brand's hand.

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< p > after more than 10 years of development, Shenzhen's a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > industry has formed obvious industrial clustering advantages, realized the brand oriented industry mode and achieved the leading position in China.

It is understood that as of 2012, the clothing industry in Shenzhen achieved output value of 160 billion yuan, exported nearly ten billion dollars, and owned more than 1000 clothing brands, among which more than 100 well-known brands in China, and the products sold well in more than 100 large and medium-sized cities in China, and the market share of shopping malls in large cities was as high as 60%.

Shenzhen has become the "capital of women's clothing in China" and has formed the industry pattern of "Chinese women's clothing watching Shenzhen".

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< p > the reason why the Shenzhen women's clothing brand can occupy a place in the domestic garment industry is not only due to geographical advantages from Hongkong, but also because of the fast fashion of receiving overseas fashion, and more importantly, the importance of original design.

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< p > it is understood that after the preparatory application, Shenzhen was admitted to the global creative city network in November 21, 2008 and was awarded the "design capital" by UNESCO.

In the clothing enterprise, whether it is the original "a target=" _blank "href=" //www.sjfzxm.com/ "> the designer" /a "brand, or the commercial brand such as Mass Phil and movie, all win by design.

On the Eleventh China International Fashion Week, Liang Zi, the design director of "Tianyi TANGY", won the double award of the highest award in Chinese fashion design, the Golden Summit Award and the 2007 Best Women's wear designer award. This is the first time that since the founding of China International Fashion Week, the first two awards of the most important part of the Chinese fashion design industry have been awarded to the same designer.

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< p > now Shenzhen women wear is changing from the dominant traditional industries to the high value added and high cultural content fashion and creative industries. Many brands also strive to develop from domestic brands to foreign brands.

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