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Children'S Footwear Market Concerns Children'S Clothing Market Again

2013/8/30 17:45:00 16

Brand Ordering Shoes And Clothing Market Children'S Wear

Last week, the 4 day big cartoon fashion collection and 2014 spring summer new product appreciation meeting was held in Xiamen. P As a brand of children's clothing with both animation and fashion features, the design of the 2014 spring and summer products of the thumb family focused on mining the soul of the product and the integration with international fashion elements. In 60s, the animation elements of modern style, wonderful nature, ocean party, digital graphics, colorful parties and big brother's original anime "Xiao Rui and the devil" interpreted the brand concept of "happiness + fashion". 
 nowadays, "after 80" and "after 90" have been promoted to parents, and many garment enterprises are eyeing the market of parents and children. With the subdivision of children's clothing, brand children's clothing enterprises attract adults to buy through the concept of "family life" by innovating children's styles and styles. Cai Fan, manager of big brother, said that the main consumer groups of the "big brother family" children's clothing are located at the age of 3 to 12 years old. < a href= "//www.sjfzxm.com/news/index_c.asp" > paternity pack < /a > as a segmentation market, conforms to the current trend of China's consumer market. Whether we can integrate more life art and brand positive energy into the brand culture is the key to success or failure. 
"P" > a href= "//www.sjfzxm.com/news/index_c.asp" > jamebore < /a > brand leader Weishi said that the current paternity market has developed from the initial product demand to the new life style demand. "Parents' demands for children's dress are not only image representation, but they also want their children to have a healthy, active and tasteful attitude towards life, and dressing is an external embodiment of their attitude towards life." 
 industry analysis, "baby economy" has made a new opportunity for the garment industry in a downturn. Many brands have accelerated the layout of the high-end children's clothing market and seized the opportunity. This month, apart from big brother, tick, XTEP and so on have launched 2014 spring and summer children's clothing new orders. 
 it is understood that XTEP children and CCTV children's channel form a strategic partner. Ye Qi, executive vice president of XTEP group, said: "to join CCTV and carry out strong brand promotion, XTEP children have invested so much in brand introduction and early growth. The group has seen the space for children to grow up and saw opportunities for the market." Ye Qi said that in 2013, XTEP group will invest new attention in XTEP children. Under the mature and diversified channel resources of XTEP group, it will open up to XTEP children and support the expansion of XTEP children. 
 according to Anta's first half of 2013 annual report, its children sporting goods series, FILA brand products, e-commerce and overseas sales are all in a steady growth trend. As the first brand to enter the children's sporting goods market in China, the a href= "//www.sjfzxm.com/news/index_c.asp" > Anta < /a > only had 228 children's sporting goods stores in 2009, and this year's report has reached 811. In the 2012 annual report, the 360 degree children's business also mentioned that during the reporting period, the income of children's clothing increased by 97.7% to 370 million yuan, and the number of stores was 1590. 
 in addition to domestic enterprises, foreign fast fashion brands have introduced their children's clothing formats. The reporter found a children's wear shop specially opened by CK in a large shopping mall in Quanzhou. It is reported that H&M, Zara, Muji, UNIQLO, etc. are specially designed for children's stores in some cities. H&M even opens a separate children's wear shop.