The Future Leader Of The Clothing Industry
In the team management of enterprises, there are three levels: manpower, talents and personalities. The so-called hand is to receive instructions from the higher authorities to carry out the execution, unwilling to bear more. And talented, dedicated, active thinking, every day from heart to do something for the company. The third level is the characters in the company. They devote themselves more fully to their work and do things with their souls. They follow their boss to start their business together, keep their business and carry forward their business.
The new generation of leading industry
If an enterprise can keep its youth forever, there must be a new generation of managers coming from generation to generation. They may be young, but it is the young who have given them strength and become the vanguard pioneers in the team.
Gao Xiaodong, who has passed away, is now in charge of the big print of Bosideng Limited by Share Ltd, calm and persistent. In addition to the down jacket production, he has formed a new pattern across the two or three industry, which is continuing the new brilliance of Bosideng.
As a son of Gao Dekang, he had every reason and opportunity to assist his father in managing the company at the top of the company. But he was soberly aware that his achievements and abilities would never be seen by his father when he was enjoying his cool Bosideng tree. How high is your level and how big your capability is. If you can manage a bigger company in the future, you will have to try and practice it yourself. Only by starting a business like a father can we understand the difficulties and risks of entrepreneurship and have the ability to control the enterprise in an all-round way.
After serving as general manager of Bosideng Limited by Share Ltd, Gao Xiaodong attached great importance to product innovation and international marketing. He vigorously promoted scientific and technological innovation, developed new materials through postdoctoral research workstations, and applied for national patents. In the field of down jacket production, he first introduced the industry-leading suspended production line, which increased production efficiency by nearly 30%. In international marketing, Bosideng opened flagship store in London, causing a great sensation.
Ruan Shitao, who is also in managerial position, also embodies China. clothing The spirit of the new generation of leaders is striving to forge ahead and surpass themselves.
Last year, Ruan Shitao from Fujian Green Group Limited was promoted from the director of marketing center to the director of retail management center. The company's tick tick brand sales performance continues to improve, market share continues to expand, and brand influence continues to improve, all of which are condensing his contributions and efforts. In recent years, faced with the downturn in the overall economic environment, many garment brand agents have shown worries about the future of the industry. And Ruan Shitao encountered difficulties, and launched 68 training sessions, including franchisees, store managers, shopping guides, branch supervisors and self management managers. These figures broke the record of the tick tick 1241. In addition, he summed up the "ten basic skills" of the operation of the tick tick terminal, enhanced the management level of the joining and agents, and boosted their confidence, so that the brand and terminal smoothly through the cold winter. {page_break}
Clothes & Accessories An interpreter of Art
If a person loves clothing culture and art, he must be a person who appreciates it. If a person can inherit clothing culture as a mission, it must be a lofty faith and sense of responsibility. With their efforts, the Chinese clothing culture has been handed down from generation to generation.
In last year's China International Fashion Week VISCAP special occasion, Weiss, art director of VISCAP fashion group, released Yuan Bing's "perspective color" series of fashion, which was widely praised by the audience and the judges. Subsequently, at the grand ceremony, Yuan Bing won the eighteenth China top ten by virtue of this series of works. Designer It has won the reputation of the top ten designers in China for two consecutive years.
Fashion art is not a high discipline, or the recognition of the consumer market is the essence. Over the years, Yuan Bing has been trying to find a balance between commerce and art, not only expressing the designer's artistic pursuit, but also paying attention to the clothing and commercial value of fashion. Yuan Bing defined the designer style as a creative and innovative artist. His design industry received the attention and popularity of film and television circles and entertainment circles.
At the same time, Yuan Bing broke the gap between the style of clothing, so that ordinary fashion lovers can enjoy the joy of fashion. At present, VISCAP has opened more than 500 boutique boutiques in the whole country, and Yuan Bing's artistic concept is very popular.
Fashion Designer It is to discover beauty and appreciate beauty, and to create beauty continuously. Liu Tieyi, director of production design at Limited by Share Ltd, has more than ten years of experience in men's wear design. He has a forward-looking attitude towards men's clothing and has a senior research on the design and style design of men's wear. She is dedicated, persistent, persistent in her dreams, and has a unique understanding of fashion.
In order to train her sensitivity to design, Liu Tieyi went all the way to understand the market situation, read magazines vigorously, absorbed the latest trends in foreign countries, studied desperately, thoroughly studied coloring, studied Chinese culture desperately, and combined Chinese elements with the market to turn into costumes, because her efforts made her unique market trend control ability.
Just like her name, today's Liu Tieyi, as the director of production design, still has "iron perseverance" and keeps improving. Every T show and static show, small accessories to the model, to the control of the whole show, liu Tie Yi is meticulous in every detail. Under her and team's efforts, Yiwen brand has won the recognition of the market and represents the Chinese brand on the international stage. {page_break}
The inheritors of exquisite craftsmanship
If designers put in the wings of art and beauty, fashion designers will wear these wings into reality and wear them to consumers. They are hardworking and diligent in learning, not only creating their own exquisite skills, but also conveying selfless selflessness.
Zhong Liping is the chief technology engineer of Beijing white collar fashion company. She is the classic representative of China. After a long period of experience accumulation and data analysis, Zhong Liping has incorporated white collar customers' body characteristics, customer needs and understanding of fashion and art into plate making. She summed up the white-collar edition as "white-collar standard" version, "white-collar plus one" version, "white-collar minus one" version. Meticulous research, get the recognition of the market, at the same time reduce the modification rate of finished products, and increase the efficiency of production and sales. With the platform of white-collar brands, she has also become an exclusive designer of many politicians, entrepreneurs and stars.
"Version design is my life's career." The person who uttered this sentence was Yong Fei, who was Shanghai. Spin Fashion Industry Development Co. Ltd. With his passion for work and his research, he combines theory with practice to form a set of design standard and system suitable for Asian human body.
Speaking of the revision of Western-style clothes, we have to mention the skills of the Hongdu group's Edition master, and Cai Jinchang is one of them. He is the technical director of Hongdu group. He studied with Tian Atong, a late technician, who went to Zhongnanhai with his master and made clothes for leaders and heads of foreign countries. Today, Cai Jinchang, as a technical director, is constantly changing the version of Hongdu, making fashion suits and standardization of casual suits.
In order to develop and study the national costume in China, Cai Jinchang strictly followed the system of "teachers and disciples" in Hongdu group company, and passed the exquisite skills to the later generations without reservation. He passed on his valuable technology accumulated over the years and began to teach them business skills from the basic skills. Now, some of them have obtained intermediate technician qualification certificates, some have made good ranking in the contest, become the backbone of the company, and have established the national costume research office with famous professors in the clothing colleges and universities, making unremitting efforts for the development of China's garment industry. {page_break}
Small business makes great cause.
We must have both ability and integrity, regardless of gains and losses. We must work hard and spare no effort to work hard. We must share the same interests with enterprises. Every healthy growth enterprise will not leave such a person. Their daily work may be small and trivial, but every item is indispensable to the enterprise. They have done great things with countless small things.
At the China Fashion Week, the Wolf Road Conference was a success. Behind this, there is a busy figure, dress matching, team communication control and official meeting coordination. He was everywhere. This person is Shi Huiyue, assistant director and general manager assistant of Wolf Road (Fujian) clothing and Operation Center Limited. In his usual work, Shi Huiyue is also a versatile person. His work involves many aspects. From general manager assistant work to brand activity planning control, from clothing buyer, enterprise trainer, to micro-blog, WeChat, website and other new media management, everywhere he is indispensable.
Six years ago, Shi Hui Yue was only assigned to the position of a distributor when he applied for Wolf Road. But at that time, he did not hesitate to take it as a test of the company and insisted on it. In a short period of time, he was actively familiar with commodities, ERP system, distribution, delivery and inventory. His positive attitude and good performance were seen by everyone, and gradually became one of the key employees of Wolf Road company.
Liu Yiqun, general manager and art director of Wolf Road, commented to him: "watching Shi Huiyue grow up, he has a kind of innate savvy, and can be extended to various fields of brand promotion and development." Understanding and persistence succeeded in Shi Hui Yue.
The sense of responsibility and mission is reflected in the daily drip, and even when the enterprise is in trouble, it needs time to make up for it.
In 2011, garment enterprises IPO encountered unprecedented blow. Shenzhen famous ladies clothing house, Shandong Shu Lang and other famous garment enterprises failed in succession. This year, Zhejiang Georges white dress Limited by Share Ltd also submitted IPO material to the SFC to wait for the audit.
It is a long and complex task to transform the system from enterprise to equity structure to internal control. The Secretary of the board of directors, Su Zhong, is constantly learning professional knowledge, and constantly instilling the relevant concepts of the listing to shareholders, so that the company management and management will fundamentally change the original concept and establish a sound governance structure and standardized operation mode of listed companies.
In March 2012, George White went public and reached the final moment. From that moment, the Secretary of the board of directors, Su Zhong, did not rest until 1 in the morning. He kept an eye on all kinds of media information and promptly communicated various feedback information with the SFC. When the staff of the trial committee announced that George White IPO passed, the mood of George White's management was finally put down. In July 13, 2012, George White succeeded in logging at the Shenzhen Stock Exchange. George White became the only successful clothing company in 2012.
Su Zhong said that he is a person who loves challenges, and is not afraid of challenges. He is afraid that there is no opportunity for challenge. And also dare to challenge themselves, and Cai Xiaofang, director of Hong Huang Lan group Co., Ltd.
My colleagues said she was a red, yellow and blue female chief executive. She had a family and a good service. The boss said she was "Wan essential oil" of red, yellow and blue. When she had a job vacancy, she always told her to go on top; Cai Xiaofang herself laughed, "I am a brick of revolution, where I need to move."
When red, yellow and blue set up a joint stock company to plan for listing, Cai Xiaofang was appointed director of the preparatory office for the listing. She knew nothing about legal finance. She grew up from a layman to an expert in law and finance. In 2013, the company put forward the policy of "reducing the number of soldiers and soldiers". Cai Xiaofang resolutely participated in the rescue work of the "personnel earthquake".
In the ten years of red, yellow and blue, Cai Xiaofang walked from ordinary administrative clerks to directors of listed companies, and then to directors of directors. {page_break}
Reporter's notes
Create your own "character"
The current year of Chinese clothing has attracted a lot of attention. Talents from listed companies, small and micro enterprises, design studios, professional institutions and other enterprises and institutions almost cover all links of production, design, manufacturing, marketing, management, education and other industrial chains. Their devotion and devotion to work, fearless difficulties, devote themselves to their respective positions.
Their growth and maturity have their own unremitting efforts, and have the guidance and promotion of this enterprise. Looking at the units of the candidates, they all attach great importance to discovering talents and training talents. It is the attention of enterprises that these "talents" can become "characters" in enterprises. Whether it is the two generation successors of an enterprise or the grass-roots managers from the grass-roots level, they give opportunities. Gao Xiaodong of Bosideng is the two generation successor, but he constantly sharpens himself. Shi Huiyue of Wolf Road started from the distribution clerk at the grass-roots level, relying on every day's efforts to accumulate a leap in growth, and won the unanimous approval of the company. At the same time, behind the talented people is a group of people who can share their experience selflessly. They are the spirit that makes Chinese costumes' exquisite skills and diligence advance.
It is easy to start an undertaking, but hard to keep it. At present, China's garment enterprises have gone from the age of creation to the stage of keeping the stage of intensive development. The future of the enterprise needs dedicated talents, but also needs the "character" with the soul. In the future, let us jointly discover talents, cultivate talents, and create "characters" belonging to enterprises.
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