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UNIQLO Aims To Set Up Thousands Of Stores In China In 2020

2013/10/21 20:47:00 29

The survey of clothing in < a href= "//www.sjfzxm.com/news/index_c.asp > Asian brand > /a > survey shows that UNIQLO's" goodwill "," recognition "and" purchase intention "all surpass H&M and other competitive brands. 
 < img border= "0" align= "center" alt= "" src= "" /uploadimages/201310/21/20131021084926_sj.JPG "/" < > > "
(P > UNIQLO's business in China (including Hongkong and Taiwan) also showed strong momentum. In fiscal 2013 (as of August 2013), revenue and profit growth was double. Sales of Chinese businesses are considered to be around 100 billion yen (about 6 billion 237 million yuan), accounting for about half of UNIQLO's overseas sales. 
Pan Ning, a senior executive director of P > a href= "//www.sjfzxm.com/news/index_c.asp" > /a > China, said uniqo's high quality goods and reception services in Japan have won Chinese consumers' support. 
 Pan Ning thinks that in addition to the a href= "//www.sjfzxm.com/news/index_c.asp", "warm underwear" /a "HEATTECH" and "lightweight ULTRA" LIGHT "DOWN" and other high quality products, through the thorough implementation of Japanese services, UNIQLO and Japan have gradually infiltrated the brand image closely related to their lives to the hearts of Chinese consumers. 
 on the other hand, UNIQLO also takes into account the Chinese sentiment towards Japan. Since 3 years ago, the Japanese katakana logo has been specifically cancelled. On the contrary, "HEATTECH" is specifically labeled "Japan technology" to highlight Japan's technological strength. 
In the aspect of appearance and layout of P store, while desalting "Japan" image, UNIQLO hopes to catch the hearts of Chinese consumers through high-quality Japanese products and hospitality. In China, the shop network will be expanded to all parts of the country with the speed of employing about 1000 people and opening 80~100 stores each year. In order to achieve this goal, Liu Chi Jing, the president and President of Japan's fast marketing group, and the director of the Japanese fast marketing group, who runs the UNIQLO group, is striving to further expand its business in order to achieve this goal. "1 thousand stores in China in 2020".