Logistics Pressure Skyrocketed Camel Camel Racing Delivery

< p > in recent years, < a href= "http://sjfzxm.com/news/index_f.asp" > brand name "/a" and the traditional brand after the double eleven war, most are temporary cramming.

Most of the innovations in logistics and distribution are relying on several reputable logistics companies, and the common measures such as increasing customer service quantity, storage and inventory during the double eleven period to deal with the logistics pressure of double eleven.

However, whether these common means of logistics can really meet the logistics pressure of the double eleven period still need the market to test.

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< p > Amoy brand and traditional brand in order to deal with double eleven, most of the strategies adopted are new customer service, warehousing, logistics and distribution personnel, and other new tactics have been repeated so that businesses can receive the goods as much as possible.

Then, the problem will still arise. Buyers can not be very sure about the so-called payment of these businesses. As a loyal customer of a double eleven period, I can not meet the logistics commitments of the manufacturers during this period, and still face various complaints and complaints during the process of receiving goods.

Of course, most other consumers will have the same sense of identity as I do.

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< p > new customer service, warehousing, < a href= "http://sjfzxm.com/news/index_z.asp" > Logistics < /a > distribution personnel can reduce the logistics pressure of double eleven period? The answer is obviously negative.

I believe that increasing the number of customer service can only meet the daily delivery needs and customer complaints, feedback, warehouse inventory can only solve the adequacy of inventory.

When the double eleven is coming, it will also face many unexpected problems. Whether logistics and distribution can really keep pace with the rhythm is also a question.

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< p > because most of the staff recruited by most brands are irregular, these temporary workers can not meet the sales surge of double eleven. If we still adopt the strategy of "human sea", we will not be able to take advantage of today's electricity suppliers.

The reason is that it is easy for us to find that "temporary personnel" have no actual combat experience, no matter professional skills, sales skills and after-sale services, and do not know enough about their products. Such practices are often easy to damage the brand, and may cause the loss of customers.

From another dimension, the Amoy brands emphasize on the fast moving products, and do not pay much attention to repeat customers.

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< p > compared with the Amoy brand, the traditional brands may not be able to match the brand in terms of sales volume and service because of their late entry into the electricity supplier.

However, traditional brands have unique advantages in O2O.

Such as traditional brands have a lot of offline store inventory and distribution, and once the new marketing tools and media means, these undoubtedly have a big impact on the Amoy brand.

Nowadays, many traditional brands have used a variety of marketing mix methods in the daily sales process. The extensive use of WeChat micro-blog and the adoption of ERP information system ensure that the sales pressure can be doubled during the double eleven period.

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< p > traditional brands are different in their time to enter the electricity supplier, and their managers' cognition of electricity providers and professionals are different. Therefore, there will inevitably be uneven performances.

Many traditional electricity providers pay more attention to after-sales service, as well as customers' awareness of brands, such as well-known a target= "_blank" href= "//www.sjfzxm.com/" > shoes < /a > brand Camel camel.

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< p > Camel camels have also experienced "torment moments" in the process of entering the electricity supplier, and their founder, Wan Jingang, has described to the media the difficulties that they face when they first enter the electricity supplier.

But after four years of growth, both the daily sales volume and the performance of double ten are the top.

Camel camel is a traditional brand of shoes and clothing. Since its entry into the electricity supplier in 2010, it has been in the leading position in the current Chinese men's shoes market through several years of precipitation through the way of opening the official flagship store (Tmall) in Taobao.

At present, the official channels of Camel camel line have reached more than 3600 official statistics in 2012, especially in the northeast, North China, Jiangsu and Zhejiang, Central Plains and other fields, Camel camels have outstanding performance.

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< p > 2013 double eleven, Camel camel racing car delivery as a major innovation in its logistics and distribution.

Racing car delivery is a major selling point of Camel camels. Of course, in order to ensure the normal logistics and distribution during the double eleven period, Camel camel has undoubtedly done enough homework.

During the double eleven period in 2012, the Camel camel became the first brand to sell billions of dollars in sales.

2013 double eleven, the focus of work has shifted.

Wan Jingang, general manager of Camel camel at the beginning of 2013, paid special attention to the double eleven logistics distribution problem when he placed double eleven layout in the beginning of the year. He emphasized the guarantee of patency after sale and the optimization of customer experience.

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< p > May 2013, Camel camel officially launched the double eleven rehearsal.

Through strict customer service training, only through the measured customer service can "temporary mount guard"; with telecom operators, in order to meet the dual eleven network pressure, Camel camel has reached a network upgrade plan with China Telecom, to ensure that the network pressure during the double eleven has been alleviated; new products are listed and stocked.

According to the author's understanding, at present, the storage capacity of Camel camel has reached saturation state.

A store drainage strategy was developed. In September 2013, the theme of "camel's ferocity all over the United States" was launched, attracting a large number of potential consumers.

Compared with last year, the upgrading of Camel camel warehouse has made the delivery channel more open and faster, and improved the allocation of logistics and distribution. The purpose is to optimize the user experience.

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