Footwear Industry Will Force O2O Business On Saturday

< p > December 4th evening, Saturday announced that in order to adapt to the diversified market structure, expand sales channels, and meet the growing trend of online and offline consumption, the company intends to set up a wholly owned subsidiary Agel Ecommerce Ltd in Foshan Saturday, specializing in e-commerce business, with a registered capital of 10 million yuan.

The company will gradually undertake the business of the original business on Saturday.

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< p > it is reported.

In recent years, the scale of online sales grew rapidly on Saturday. In 2011, sales revenue reached 27 million 225 thousand yuan, and sales income reached 107 million yuan in 2012. Online sales have become the fastest growing sales channel of the company.

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< p > on Saturday, it is believed that today, brand and service have become an important driving force for the development of the industry. The electricity supplier is no longer just a channel, but a part of integrated services. The company needs to integrate online, offline, including brand, experience and marketing. The advantage of online is shopping convenience, and the advantage of offline is shopping experience.

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< p > to further integrate multi-channel resources, open up online and offline marketing promotion, and finally achieve the full channel sales of all brands, the company intends to set up a subsidiary to specialize in the "a href=" //www.sjfzxm.com/news/index_c.asp "electricity business" /a ", so as to more effectively integrate and consolidate cooperation with the major e-commerce platform websites, increase the sales performance of the traditional network sales, and at the same time, with the help of computers, mobile phones, APP and other online channels, integrate all the stores and warehousing logistics resources under the line, and implement the e-commerce strategy of all channels.

Through the new business mode, taking advantage of the brand advantage under its own line, the online customers are brought to the line to consume, through the interaction between offline activities and online promotion, so as to achieve the optimization of marketing and marketing, expand the sales channels of the company, and enhance the business performance of the enterprise.

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At the same time, on Saturday, we will set up a technology R & D business specializing in the footwear industry, which is a wholly owned subsidiary of P, with a registered capital of 5 million yuan.

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< p > it is reported that the wholly-owned subsidiary will carry out the technological research and development of footwear industry through its own way or in cooperation with scientific research institutions, specializing in the development of new technologies, new materials and new processes in shoes industry, and improving and perfecting the existing technologies, materials and technologies.

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< p > in addition, on Saturday, < a href= "//www.sjfzxm.com/news/index_c.asp" > footwear industry < /a >, with the purchase price of 20 million 970 thousand yuan, we will buy a 6.66% stake in Hepu shoes, a holding subsidiary owned by HypeShoes Holding Limited.

On the basis of September 30, 2013, the initial assessment of heppu footwear shareholders' equity investment value is 315 million yuan.

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< p > the company said that the acquisition of 6.66% stake in Hepu shoes will help improve the overall decision-making ability and enhance the company's unified management and control over its subsidiaries.

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< p > < a href= > //www.sjfzxm.com/news/index_c.asp > > Saturday > /a > recently received the controlling shareholder Shenzhen city Klc Holdings Ltd Saturday, Saturday holding and Shenzhen Merchants Securities Shennan Middle Road business department to carry out margin trading business, part of the shares of the company pferred to Merchants Securities customer credit guarantee account.

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As of December 4, 2013, on Saturday, the holding company held 146572010 shares of the company, accounting for 40.34% of the total share capital of the company. Among them, Merchants Securities customer credit guarantee account held 60000000 shares of the company, accounting for 16.51% of the total share capital of the company.

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< p > December 4th, on Saturday, it closed 5.42 yuan, up 0.93%.

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