Sichuan Shoe Industry Opens Up Trade Channels With Russia

Yesterday, the seminar on "Sino Russian footwear trade under the new situation" was exported to Sichuan, Wuhou District, China's women's shoes city. Letao Organized by the Russian Department of the European Department of the Ministry of Commerce, the head of the Economic Department of the Russian business representative office in China, and the vice chairman of the Russian National Footwear Association, and Sergei, chairman of the Russian MOSSHOES international shoe exhibition company, etc., we have jointly studied with the relevant government departments, trade associations and key shoe enterprises representatives at the provincial and municipal levels to explore new channels for Sichuan's foreign trade in the footwear industry.

In November 22nd this year, the Russian government cracked down on the large market of Liu Bu lino for the purpose of strengthening the regulation of illegal trade in an all-round way. This is another severe blow to the "gray customs clearance" of the country after the seizure of the ACT market in 2008 and the closure of the Cheel Guizo Wo market in 2009, and also to the Sichuan women. shoes The key trade routes to Russia and Eastern Europe are blocked. In the face of the new situation of export trade with Russia, how can Sichuan women's shoes keep the biggest foreign trade market in Russia? Where is the new export of Sichuan women's shoes to Russia after the "grey customs clearance" fails?

　 Sichuan shoe trade with Russia

The key is to strengthen risk awareness.

At the seminar, the delegates discussed the next step of the development of Sichuan shoe trade with Russia on the background of "sealing up big market events in Russia". Zhang Dong, deputy director of the Russian Department of the European Department of the Ministry of Commerce, said that according to a rough survey, about 60% of the shops in the main markets of Moscow were sold by Chinese personnel. Among them, after nearly ten years of ebb and flow, in the past in the form of stragglers to run all kinds of shoes. clothing The proportion of individual Chinese businessmen has been decreasing year by year, while the number of direct selling stores established by domestic manufacturers has increased to about 5000, and the brand is also basically owned by domestic manufacturers. This method has occupied the mainstream. In the past three years, the unit price of shoes sold in Russia has been increasing. But at the same time, after 2009, Russia's local large specialized chain retailers are also rising rapidly, which are rapidly occupying the original market share in the Russian Chinese business.

Faced with the increasingly complicated situation of export trade with Russia, Zhang Dong suggested that the most important thing for Sichuan shoe enterprises is to strengthen their sense of risk. Only by adhering to the laws and regulations of Russia and carrying out good faith management can we achieve long-term development in Russia and safeguard their legitimate rights and interests. Second, we must adapt to the changes in the Russian market in time and adjust the marketing mode in Russia. Footwear enterprises take the initiative to adapt themselves to change and develop long-term cooperation with a view of development. First, we should change the situation of getting together and managing products, low-quality products, and vicious competition within the market. We should constantly strengthen the awareness of brand protection and intellectual property protection, and develop the other market with better quality and higher value-added products and services. The two is to adjust the business mode and establish a marketing network, develop production and processing methods to enhance the management level and occupy a more active position in the trade value chain.

　　 Russian buyers

To participate in the 2014 Chengdu international shoes exhibition.

The era of "grey customs clearance" is going away, and our enterprises must standardize operation and sunshine development. The responsible person of the foreign trade department of the Provincial Department of Commerce suggested that the footwear enterprises in our province suffered frequent losses from the closure of the Russian market, which were related to too many intermediate links and low profits. They were forced to go through the "grey customs clearance" channels. The enterprises in our province were at the bottom of the industrial chain, and the power of discourse was relatively small. Therefore, we must reduce the intermediate links, so that the channels of products exported from enterprises could be controlled, so as to ensure the safety of loans and reduce the risks of trade. The responsible person suggested that Sichuan shoe enterprises must increase market development efforts, establish various trade channels through various exhibitions, choose more standardized partners in Russian customers, and steadily develop trade with Russia.

During the seminar, participants agreed that Chengdu should take full advantage of the "export base of Chinese women's shoes origin". With the "second Chengdu international shoes exhibition" held in Chengdu in April next year, we will enhance the efficiency and role of the exhibition's foreign trade orders. At the meeting, the representatives of China and Russia signed a cooperation agreement on the establishment of a comprehensive strategic partnership between the "Chengdu international shoes exhibition" and the "Moscow MOSSHOES international shoe exhibition". Organizers of the Moscow International Footwear Exhibition said they would invite Russian buyers to participate in the 2014 Chengdu international shoe exhibition, inspect factories and place orders. At the same time, Sichuan footwear industry will take part in the "Moscow MOSSHOES international shoes exhibition" and vigorously promote Chengdu women's shoes.

Insiders pointed out that the footwear industry is a labor-intensive industry, which has positive significance for solving employment and maintaining stability. At the same time, we should open up trade channels with Russia and promote future development. Sichuan The export volume of footwear industry and the development of leaps and bounds play a vital role. Russia across the two continents of Europe and Asia, the Russian market as a bridge, but also further realize the way to Russia, the radiation of Central Asia, Eastern Europe and other international market goals, so that our footwear industry finally succeeded in the international arena.