South Korean Online Shopping Volume Breaking 55 Trillion Won Close To Department Store Level

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< p > the Korean circulation industry recently said that last year's a href= "//www.sjfzxm.com/news/list.aspx ClassID=101112107105" > Korea online shopping transaction < /a > amounted to 55 trillion won (about 316 billion 500 million yuan), an increase of 14.6% compared with the 48 trillion won in 2012. In recent years, under the influence of long-term economic downturn and business restrictions, retail sales channels such as department stores and large supermarkets have been developing bottlenecks, and the development speed of online retailing is very noticeable. < /p >
< p > it is understood that the Korean Times reported recently that the growth of the Korean online shopping market was strong last year. According to the data of the Korea online shopping Association, the amount of online shopping transactions in 2013, including mobile terminals, reached 55 trillion won (about 52 billion 310 million US dollars). Korean media said that in recent years, the volume of online shopping transactions increased year by year in Korea, reaching 27 trillion won in 2007 and rising to 34 trillion won in 2010. < /p >
"From the overall shopping environment, consumers are accelerating the shift to the online shopping market," said Hong Sung-soo, an analyst at P & NH investment and securities company. One of the reasons for this trend may be related to the government's restrictions on the opening of new physical stores. According to the current situation, the scale of online shopping market can increase year by year in at least 5 years. < /p >
< p > < a href= "//www.sjfzxm.com/news/list.aspx ClassID=101112107107" > retailers > /a > in social commerce websites and open market sales. In order to win more online shopping market share, they are actively preparing for war and competing with each other. In last year's investment in the online shopping market, the new investment in mobile terminals is particularly obvious. Offline participants, such as supermarkets and department stores, also need to strengthen the mobile terminal shopping service in order to connect with their offline channels. < /p >
< p > it is estimated that mobile terminal transaction volume is expected to exceed 1 trillion won this year, and this figure is only 6000 trillion in 2011. According to the industry forecast, the scale of online shopping transactions in Korea is expected to grow 18% to 65 trillion won this year. Among them, the proportion of mobile terminal transactions will increase from 1% in 2011 to 15% in 2014, the proportion of online shopping mall will be reduced from 80% to 69%, and the proportion of TV shopping will be reduced from 16% to 15%. Affected by the low growth of the retail market, the market share of group buying websites will increase from 6.3% in 2011 to 8.2% this year. The industry pointed out that with the popularity of online shopping, transactions increased significantly, especially the popularity of smart phones, but also led to the rapid development of mobile shopping. < /p >
< p > at present, the sales scale of Korean online shopping has almost caught up with the level of < a href= "//www.sjfzxm.com/news/list.aspx ClassID=101112107102" > department store < /a >, the market is bigger and bigger, but there are still many loopholes in customer service or consumer protection policy. The survey shows that both the comprehensive shopping mall and the specialized online shopping mall such as open market, purchasing, clothing and so on, customer satisfaction is generally very low. Experts explained that online shopping mall is difficult to carry out relevant negotiations, and many people are not satisfied with the receipt of goods, and can not be quickly resolved, resulting in many online shopping consumers feel uncomfortable. From the different shopping mall in South Korea, modern Hmall, Interpark in open market, Compuzone in computer shopping website, Boribori in clothing website, Hi Mart in home appliances website have obtained the highest score of comprehensive evaluation in corresponding field. < /p >