In 2014, The Shoe And Clothing Industry Was Shut Down.

< p > after 30 years of rapid development, the domestic a href= "//www.sjfzxm.com/" target= "_blank" > clothing < /a > the high growth of the industry stopped abruptly.

Affected by the economic environment and the inventory impact of the industry, the clothing industry's closing shop trend is still continuing, and from sports brand and leisure brand to men's clothing and even women's clothing brand.

The latest half year results announced by Esprit, which owns the brand name of Esprit and so on, is 38 in Hua Guan store last year alone.

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Relying on large scale shops to cut costs, P has gained a net profit of HK $95 million.

However, Goldman Sachs's latest report pointed out that the cost reduction and closing of stores in the first half of the year resulted in a loss of profitability in the first half of the financial year, a weak recovery, and a poor expectation of both operating income and gross profit margin, indicating that consumers' awareness of the brand had not improved.

Because of the continuous closure of stores, Esprit, as the fashion enlightenment brand in the mainland, is even thought by wholesale distributors to leave the mainland market.

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Under the impact of "fast fashion" brand such as Zara, H&M, UNIQLO and so on, the fashionable brand Esprit brand has slowly fade out of people's view, and the flagship store in the past has become a p discount shop.

Embarrassment is more than Esprit, Metersbonwe, Giordano, I.T...

All of these fashionable clothing brands have been faced with severe challenges.

Hongkong clothing brand I.T recently released the 2013/2014 fiscal year interim report shows that as of August 31st, its group's net profit fell by 76.8% during the same period, while the losses in the mainland market were as high as HK $14 million, which also led I.T to close 43 stores in Hongkong and the mainland.

While the a href= "//www.sjfzxm.com/" target= "_blank" > clothing "/a" last year, the number of stores decreased by more than 200, and the number of stores in the mainland in the first half of decreased by 180.

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< p > the brand that pioneered the store's shop didn't stop the shop. In the first half of last year, the six brands of Lining, China trends, 31st, Anta, PEAK and XTEP closed down 2249 stores.

In addition to large-scale closure of stores, major brands have increased their sales efforts in e-commerce sites.

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< p > industry insiders pointed out that, due to the rapid expansion of earlier channels, some a href= "//www.sjfzxm.com/news/index_s.asp" > brand < /a > enterprises can not bear the pressure of rising costs caused by the sharp increase of shops, plus excessive inventory and rising land rent. In 2014, the clothing industry's closing trend will continue.

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