The Rich Are Keen On "Luxury Experience" LV Wants To Create Luxury Services.

< p > ancient clouds, and things are scarce.

At first, the NOKIA brick phone was much more crowded. Now iPhone has become an arcade.

Famous bags, famous cars and famous watches are no longer synonymous with the top consumer groups. Rich people can always push Chen Di to play a new "show off" mode.

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< p > the latest research shows that the top consumers are not only pursuing luxury goods but upgrading to luxury experience, which is approaching the scale of 1 trillion dollars, far more than the scale of the luxury market.

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< p > according to the latest report released by Boston Consulting Group (BCG), the luxury experience market is now up to a shocking $980 billion.

The so-called luxury experience covers automobiles, artworks, luxury homes, technology equipment, hotels and tourism.

By contrast, the personal luxury market is only $390 billion.

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< p > the report points out that the trend of a href= "//www.sjfzxm.com/news/index_c.asp" > luxury experience < /a > rising is mainly because the mentality of the rich has changed from "ownership" to "feeling", and the two main consumer groups are silver haired people and young people.

For them, life is everything, so they are more willing to spend money on "experience".

After all, many people can afford the crocodile belt or Saville Street's < a href= "//www.sjfzxm.com/news/index_c.asp > custom tailored" /a ", but the chance of hunting is not everyone's.

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< p > the market potential is infinite. < a href= "//www.sjfzxm.com/news/index_c.asp" > Louis Vuitton < /a > (LVMH) decides to build hotel catering business, and invest in famous Chateau white horse Castle (Cheval Blanc) and five star Bvlgari hotel.

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< p > it can be seen that the future "store experience" standard will be even higher. Many luxury brands may also be pformed from simple product providers to service providers.

Maybe the sports brand Puma will launch an adventure vacation or a luxury football trip. The technology industry can also cooperate with luxury products, from designing tablet computers and mobile phone shells to the production of hardware.

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< p > this also means that in the past, the branding barriers in the luxury market will become more intense because they will lock in the same batch of consumer groups.

From Ferrari and Porsche's intention to enter the fashion industry, we can see that the rush experience of luxury experience market is gaining momentum.

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< p > reporter has learned that both home appliances and luxury goods on the high side should follow the pformation of consumer psychology.

The purchase of fruits and vegetables from the initial stores and the subsequent development of farmhouse music, and even the original ordinary catering to the later self-service show that the market is undergoing a new and diversified pformation.

Today, it is an inevitable trend to upgrade to luxury goods only from the general public.

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