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Interpretation Of Clothing Stores How To Improve Their Marketing Performance

2014/4/6 14:37:00 59

Clothing StorePerformanceMarketing Strategy

< p > < strong > 1, take the initiative to solicit business, < /strong > /p >


Shop assistants of < p > a href= "//www.sjfzxm.com/news/index_c.asp" > clothing store < /a > must be active, active and friendly.

When there are no customers in the shop, they know to take the initiative to find customers instead of sitting in the shop and waiting silently.

When customers come near, say hello in a very friendly way, making customers feel embarrassed not to go in and take a look.

Courtesy and warm greeting can pull many customers into the shop.

Customers enter the shop and watch clothes to make a good foundation for selling clothes.

< /p >


< p > < strong > 2, greeting words should highlight the characteristics of clothes < /strong > < /p >


When you greet P, introduce yourself to the "a href=" //www.sjfzxm.com/news/index_c.asp "/a". For example, the new clothes just arrive, offer discounts, specialize in Korean clothes, and so on, and introduce them to customers in a short language to increase customer's attention.

After all, who likes new clothes, and who wants to buy the best clothes with the least money?

< /p >


< p > strong > 3, avoid excessive enthusiasm, give customers freedom < /strong > /p >


< p > I think you must have this experience. Sometimes when we shop in a special store or shopping mall, we will encounter some overly enthusiastic shopping guides. They will greet you in a long way. When you enter her counters, he will follow and follow, and start chattering about their clothes.

As customers, they like to have a relaxed and free shopping environment for their appreciation and selection. Instead of indiscriminate introduction, they will feel an invisible pressure and run away as early as possible.

Therefore, we must avoid "not too enthusiastic".

< /p >


< p > strong > 4, quick thinking, active introduction of alternative products < /strong > /p >


P is the key to asking customers what kind of clothing they want. If customers want to buy pants or shirts, it means that customers do come to buy clothes.

The next step of the salesperson's introduction can be more targeted.

After asking, if the customer wants the style shop is not, it is necessary to take the initiative to introduce similar clothing to replace.

It can't be said directly, no, then let the customer out of the shop himself. < /p >


< p > strong > 5, guide a href= "//www.sjfzxm.com/news/index_c.asp" > Customer < /a > walk into fitting room < /strong > /p >


< p > when customers still disagree with the opinions of the shop assistants, they will no longer talk about unnecessary words. It is best to ask customers to try them on, because the language is powerless, and the words are empty and empty. Besides, it will also cause customers' antipathy, irritate customers and even urge customers to leave immediately.

In order to prove their point of view while leaving customers to spend more time in the store, it is best to ask customers to try them on and try to guide customers again with the effect of trying.

< /p >


< p > < strong > 6, in time to hold customers' partners < /strong > /p >


P is very popular with customers, especially female customers when they are shopping.

Peer opinions have a strong interference on the choice of customers.

If the customer is not satisfied with the clothing, he can make his partner give advice and ask the customers' opinions in time.

Of course, if partners do not agree with clothing, it will play an opposite role.

< /p >


< p > < strong > 7, bargain price is unhurried. < /strong > < /p >


< p > if the price is deadlocked with customers, it is better to ask the customer to quote a price directly, and then adjust the price around this price.

It saves time and promotes turnover.

< /p >


< p > < strong > 8, recommend clothes that are easy to match < /strong > < /p >


< p > If a customer has already chosen a long gown, it is better to recommend a pair of trousers with good matching with long gown, or a vest.

Other clothes can also be introduced to match other clothes with better effects.

Nowadays, dressing is a collocation problem for many customers.

And encourage customers to try some clothes together. If the effect is good, the customers will probably pay together.

< /p >

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