Jordan Launched The Playoffs Series Of Flash Color Matching The Whole Stadium.

< p > at the critical moment of competition, athletes usually change their black shirts and sneakers to show their determination to win.

Inspired by this move, JORDAN BRAND has launched this year's playoffs series.

The signature shoe series is dominated by black, showing solemnity and seriousness.

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< p > > a href= "//www.sjfzxm.com/news/index_c.asp" > JORDAN BRAND < /a > adopt advanced technology and high-quality materials, and introduce its top a href= "//www.sjfzxm.com/news/index_c.asp" > basketball shoes "/a" lineup to help athletes shine on the basketball court.

Super.Fly 2 PO X adopts injection type TPU heel stabilizer and full grain leather shoe eye, and the reinforcing parts are lighter and stronger.

CP3.VII AE X uses dynamic fly line technology to provide super locking fit, and its structure is seamlessly integrated to bring more conspicuous comfort.

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< p > each shoe is designed with special a href= "//www.sjfzxm.com/news/index_c.asp" > color block splicing < /a > and flash elements, making basketball shoes more "shining".

The playoff equipment integrated into the black reflective material is a traditional tribute to the original reflective material designed by Air Jordan V.

In addition, the match colors of the playoffs series also reflect team spirit.

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The P JORDAN BRAND playoff series will be on sale from franchise stores and www.jordan.com from April 9th to celebrate the championship tour. It will shine the whole!

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< p > the cold spell that swept across the sporting goods industry in China in the second half of 2011 has frightened many people.

The nightmare of high inventory is spreading in the industry. In recent two years, the expansion of the channel has slowed down sharply, and even there has been a wave of closing stores.

For Jordan sports and his colleagues, it is a great challenge to smoothly pass the winter of sporting goods industry.

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< p > industry leader Lining reported in 2012 that annual revenue was 6 billion 739 million yuan, down 24.5% from the same period last year, gross profit fell 36.9% and profit loss 1 billion 979 million yuan.

Inventory turnover also increased from 72 days in the previous year to 90 days, and inventory reached 920 million yuan.

In addition, Lining also closed 1821 shops, accounting for about 22.06% of the total.

Even in the first half of 2013, Lining's industry income still decreased by 24.6% over the same period, and no improvement was seen. Net profit was 184 million yuan from a profit of 44 million yuan in the same period in 2012.

Throughout the past four years, Lining's earnings performance has declined.

In 2010, Lining's income reached 9 billion 479 million yuan and realized a net profit of 1 billion 108 million yuan.

Over the next few years, Lining's performance was not as good as a year.

In 2012, Lining's income dropped to 6 billion 676 million yuan, and net profit loss was nearly 2 billion yuan.

In 2013, it still lost nearly 300 million yuan.

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< p > for domestic sporting goods enterprises, high inventory has become an insurmountable challenge.

Statistics show that in the 6 Chinese sports Brand Company listed in Hongkong as an example, in 2011, the total inventory of the six sports brands was 3 billion 699 million yuan; in 2012, it was 3 billion 324 million yuan; in the first half of 2013, the stock pressure of each brand did not decrease, and the total inventory reached 3 billion 29 million yuan.

Although Jordan sports in 2012 and 2013's earnings report has not been announced, but in the whole industry downturn, growth stagnation environment, its days may not be better.

From the financial data released by Jordan sports prospectus, its inventory situation is not optimistic.

As of the first half of 2011, Jordan's sports stock reached 199 million yuan, and the share of total inventory assets increased from 7.43% at the end of 2010 to 9.4%.

Analysts pointed out that inventory is rising trend, will undoubtedly increase the pressure of Jordan sports losses, for its performance will be a huge land mine.

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