Luxury Brands H&M, ZARA And Other Fast Fashion Beachhead Changsha And Volkswagen Brand PK

< p > from New York Fifth Avenue, France Champs Elysees street to Rome's road, the world famous "a href=" http://sjfzxm.com/news/index_f.asp "luxury" /a "famous street", you can see the people's WE, H&M and ZARA shops interspersed among them.

In Changsha, H&M, C&A, ZARA and other fast fashion shops are also shopping mall.

A dispute over the market of < a href= "http://sjfzxm.com/news/index_f.asp > luxury brand /a and popular brands is becoming increasingly fierce.

Now let's take a look at the details of the world's clothing and shoe net.

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Last Sunday, in Changsha, it was raining in spring. Reporters wandered around the mall in Changsha to find a few customers. The salesperson bored P around.

A href= "http://sjfzxm.com/news/index_f.asp" > H&M < /a, C&A, ZARA and other fast fashion shops on the first floor of Lok ho mall are not far from here.

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< p > "before, there is little money, but also pursuing LV is actually a good face.

Now that money is in the market, it's rather light. It's really unnecessary to buy a bag for tens of thousands of yuan.

Ms. Li, who is picking up a spring sweater with her daughter, told reporters, "now I like to shop in a fashion shop like H&M. The environment is comfortable, and the clothing varieties are quite complete in the season.

Not only fashion trend, but also the price is not expensive.

As consumers gradually return to rational consumption, luxury goods shops represented by LV and fast fashion shops represented by H&M are playing a "double ice day" scene in Changsha.

In Changsha, Lok Ho City, Yue Fang ID Mall and other shopping malls, H&M, C&A, ZARA, UNIQLO and other fast fashion shops are popular with consumers.

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< p > when luxury goods shrink in the Chinese market, the fast fashion brands without losing fashion will fill the gap in time, including Spain's first clothing brand ZARA and Swedish brand H&M, as well as Japan's fast fashion retailers, UNIQLO and Muji.

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< p > "fast fashion" > a href= "http://sjfzxm.com/news/index_f.asp" > brand < /a > originated in Europe and America, with low price, fashionable design, excellent management information system and logistics system in the global market.

These brands, like luxury brands, attach importance to brand image. Although the price is relatively low, they attach great importance to packaging.

In China, this "fast fashion" has also been replicated in a completely new way, such as CROBI in Guangdong, Fujian in Sanford, E in Zhejiang and Susi in Shanghai. They embarked on a completely different path from traditional commercial or design brand to "low, flat and fast" mode of operation to meet low end fashion demand.

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