Discount VS Gifts Are Important Means Of Trade-Off.

< p > < strong > "buy gift" < a href= "//www.sjfzxm.com/news/index_c.asp" > promotion < /a > advantages and disadvantages < /strong > /p >

< p > "buy gifts" activities have been widely used in the market and have achieved good results and effects.

However, if the sales promotion method is not well used, it will be counterproductive, and there will still be some sales volume compared to the "bruising" discount.

If the gift is not delivered well, it will do more harm.

Any trick has the function of "breaking" and how to use it best.

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< p > > a href= "//www.sjfzxm.com/news/index_c.asp" > Gifts > /a > choice is also academic, should embody three principles: first, relevance, and brand positioning and product consumption has a strong correlation.

The two is the sense of value, giving customers a greater sense of profit.

Three, there should be repeated use opportunities, often causing customers to brand associations.

But it is best not to take other products of their brands as gifts, so as not to give people a sense of "discount" on bundles of discount and combination products.

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< p > the choice of gifts is just as learned. It should embody three principles: first, relevance, which is strongly related to brand positioning and product consumption.

The two is the sense of value, giving customers a greater sense of profit.

Three, there should be repeated use opportunities, often causing customers to brand associations.

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< p > < strong > < < a href= > > > discount > /a > promotion advantages and disadvantages analysis < /strong > /p >

< p > VIP card, scorecard, season change and clearance price are all discount in disguise.

Data from a number of market surveys show that the same discount is a double-edged sword. Although reducing inventory and accelerating cash flow, it will damage brand image and make consumers less and less.

There is a fatal "injury" in discount, that is, let consumers form a shopping subconsciousness: do not buy the positive price, just wait for the discount.

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< p > in fact, the discount is not necessarily bad. Even the first-rate brand such as baozi, USPOLO, Montagut and so on, "discount" has also been proved to be positive and effective.

The key lies in the planning, ways and skills of discount.

As for general retail, if it is emphasized that only a portion of customers or even a single customer will be discounted, it will have a strong allure and touch, such as birthday offers and so on, which is consistent with human psychology.

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< p > discount is still essential for popular and seasonal clothing.

Those high-end brand clothes, as long as the discount frequency, scale and occasion are appropriate, will not damage their image, nor will they hurt the sense of belonging of the brand loyalty.

The so-called "law has no long method, odd positive pformation".

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< p > < strong > "discount" and "buy gift" weigh < /strong > /p >

< p > many businessmen have gone through promotional activities, often think: "discount" is not as good as "buy gifts", pricing, plus a special gift, with "affection" connotation, beyond simple and abstract price figures, can adapt to today's people's pursuit of "spiritual pleasure" psychological satisfaction.

Editor believes that any promotional activities have pros and cons, there is no absolute good or bad, just for brand and timing, so business opportunities must be well planned when doing activities. < /p >

< p > "buy gifts" activities have been widely used in the market and have achieved good results and effects.

However, if the sales promotion method is not well used, it will be counterproductive, and there will still be some sales volume compared to the "bruising" discount.

If the gift is not delivered well, it will do more harm.

Any trick has the function of "breaking" and how to use it best.

< /p >

< p > any sales promotion has its advantages and disadvantages. There is no absolute good or bad. It is only relative to brand and timing. Therefore, business opportunities must be well planned when doing business activities. Many businessmen have gone through promotional activities. They often think that discount is not as good as "buying gifts". They are priced in real terms, plus a special gift, with the meaning of "affection", which goes beyond simple and abstract price figures, and is able to meet the psychological satisfaction of today's people in pursuit of "spiritual pleasure".

Don't take other products of your brand as a gift, so as not to give people a sense of "discount" on bundles of discount and combination products.

< /p >