A Brief Analysis Of The Depth And The Depth Of Executive Power

< p > many enterprises have their own very detailed strategic plans, but we are more aware of these strategic plans as paper weapons. Why? The reason is that some marketing managers regard strategy as the Bible, and their guiding power is relatively empty, resulting in a hollow state of executive power.

For an enterprise, executive power is the practice of strategy refinement, and it should also be the focus of marketing managers' attention and measurement.

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< p > marketing managers need more executive power, but this executive power is the execution power of < a href= "//www.sjfzxm.com/news/index_c.asp" > strategic significance < /a >. In order to better realize the whole business strategy of a company, strategy refinement and strategy execution can not be the primary mission.

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< p > real executive power is also the most valuable executive force. It is a quality index before the guidance. It is important not only for the general staff but also at the level of marketing management. From the point of view of management, the execution power will also have some mapping on the guiding force.

A person with insufficient executive power is also limited.

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< p > the guiding force is similar to the height, but the executive power is not deep.

Blindly indulging in many strategic ideas such as "strategic advance" and so on, no matter how high they stand, it finally falls very badly.

When many foreign companies enter the Chinese market, most of them are ambitious, but in the end, facts prove that executive ability is also a philosophy with philosophical thinking.

It is generally believed that the core of many marketing managers is how to thoroughly implement the company strategy.

Once the depth of our executive power becomes a bottleneck, the height of our guidance will be palpable.

The role of marketing manager is ultimately an executive. His role and position determine that his executive power is preceded by his guidance to subordinates.

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< p > in fact, the depth of execution and the height of < a href= "//www.sjfzxm.com/news/index_c.asp" > the guiding force < /a >, their perfect marriage is the sharp weapon for competent marketing managers to cross the market.

Facing the changing market, actual combat always stands at the front of theory.

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< p > If a marketing manager is guided, it will be endless, and the execution is frustrated everywhere, without the guidance of execution and execution. After all, it is all nothingness and unavailability.

We are faced with more and more difficulties in the implementation of the market, and the strength and integrity of our guidance should depend on whether the whole market is in place or not.

In execution, there is a passage: "execution should be an important part of a company's strategy and goals. It is an indispensable link between goals and outcomes."

In this sense, it is the main job of an enterprise leader. "

In fact, this sentence can be understood as one of the magic weapons for marketing managers to succeed.

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< p > < a href= "//www.sjfzxm.com/news/index_c.asp > > < /a > is the absolute principle.

Strong executive power is the premise to directly guide your guidance, as well as the best proof of personal comprehensive ability.

Moreover, the more intensive the executive team is, the more you will be able to control your guidance freely.

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< p > besides, from the hierarchy of enterprises, we should also know that for marketing managers, execution is more important.

In any organization, responsible for strategic planning and leadership functions is mainly the highest level of this organization. In an enterprise, more business decision makers give guidance to enterprises, they are at the top of the organization in Pyramid; and the marketing managers in enterprises are the heads of specific sectors or departments. In the whole organization, they are both a top level organization and a lower level organization. Therefore, they have dual responsibilities: execution and guidance.

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< p >, as a function of the whole organization, functions are also in the form of Pyramid. In the functions of marketing managers, the implementation is far greater than the guiding departments. In other words, when an enterprise has strong strategic planning capability and strong ability to guide its leaders, it does not need and should not allow marketing managers to assume more guidance functions. More importantly, its execution capability can effectively implement various strategic plans and Strategies of enterprises.

From a practical point of view, the general marketing manager is also more effective than the guiding force. Most of the marketing managers who like to talk about strategy are suppressed by the high level. The reason is simple: your level is not enough.

We are looking forward to more excellent executors.

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