The Cross Border Design Works For The First Time Enter The New York Design Week.

The P week of Milan international design week has come to a close.

Beijing a target= "_blank" href= "//www.sjfzxm.com/" > dress < /a > college teachers and 4 people, led by Vice President Jia Ronglin (including Ding Zhaochen, Li Huang and Chen Dagong), participated in the Design Week activities. The first exhibition and introduced the two professional design projects of the students of the North Institute of art and design, and exchanged with Politecn Milan School of design.

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< p > the two interdisciplinary graduate design project of our school of art and design includes: "Q Cute" (China Cute) and "deep breathing -- the integration and guidance project of interdisciplinary graduate design of the school of art and design of Beijing Institute Of Fashion Technology".

Among them, the Chinese Q project takes the doll design as the theme, and sets up the booth at the main exhibition hall of the Milan design week, the creative park Fabbrica del Vapore. It introduces 20 pieces of 3D print toys produced by BLK student and the virtual image design team, and the design idea of cross-border innovation, co design and real-time production attracts the attention of the global artists.

According to introducing, "China Q project" originates from "North clothing cross discipline fusion innovation design". This is a cooperation project initiated by three professional teachers of North clothing, Jia Ronglin, Ding Zhaochen and He Songfei in early 2013. It is an attempt that has never been tried in the past graduation design course.

Students from three professions of visual communication, industrial design and new media collaborate in the design, so that the idea of pboundary innovation can be implemented in undergraduate teaching.

In the seven stage of teaching tasks, students learn from each other's strengths and weaknesses, find their own doll design prototypes from Chinese traditional animation and doll culture, and use the popular 3D printing technology to develop a series of creative doll extension products.

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< p > "deep breathing -- the exhibition of the interdisciplinary graduate design integration tutorial project of Beijing Institute Of Fashion Technology's art and Design Institute" also aroused a strong response.

The project invites the famous contemporary American a target= "_blank" href= "//www.sjfzxm.com/" > designer < /a >, design educator Rick van Ni sum (Rick Valicent) as guest professor, and 5 professional teachers from different specialties in our school to tutor more than 30 graduates, and create products that can produce social value for social public problems.

The teacher carries out inspiring education, guides students to design through scene description, picture simulation, product prototype and so on, and does not restrict the specific carrier form (such as books, posters, photography, video, etc.), giving full play to students' creativity and innovation ability.

In addition, vice president Jia Ronglin conducted a public speech on the theme of "good position" in the international design week of Milan, introducing our school's plan to hold the exhibition of graduation design works of art and Design Institute in June, highlighting our school's international vision in teaching.

After the speech, he was highly praised by the international designer Alessandro Guerriero, one of the founders of the Moss Institute of design, Italy's oldest graduate school, and invited Beijing Institute Of Fashion Technology to participate in the joint exhibition in World Expo in 2015.

In April 11th, Professor Ding Zhaochen, the curator of the new generation design exhibition, made a speech entitled "creative" to "creative source".

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< p > as the world's largest design week, the 2014 Milan international design week has attracted more than 30 000 art lovers worldwide. About five thousand famous designers and enterprise platforms have exhibited their works. It is a rare learning opportunity for teachers and exhibitors, and has brought more attention to China's new generation design.

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