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Intelligent Travel Platform "Treasure House Online" Has Invested Tens Of Millions Of Dollars.

2014/4/18 18:51:00 23

Travel PlatformTreasure House OnlineInvestment

< p > > a href= "//www.sjfzxm.com/news/index_c.asp" > travel management platform < /a > Beijing treasure Library Online Network Technology Co., Ltd. (hereinafter referred to as "treasure library online") officially announced the first round of financing, which was jointly invested by broadband capital and LIAN, and the amount of investment has not yet been disclosed.

According to people familiar with the industry, this investment amounts to nearly ten million dollars.

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< p > Tian Suning, chairman of China broadband industry fund, said that the main reason for the investment treasure line is based on the understanding of the industrial cloud.

"Industrial cloud and big data will change industries more profoundly in the next 10 years, change the Internet, and make the Internet reach a new ecological height."

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< p > public information shows that the treasure house was established online in 2007. Currently, the company has two major business segments, one of which is the development of IT system for airlines, the other is the intelligent travel management platform based on SAAS mode.

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< p > after 7 years of industrial integration, the treasure house based on SAAS mode has established enterprise intelligence management system, airline direct selling system, travel agency distribution system and hundreds of management modules, and has made intelligent control and analysis of the travel behavior of enterprises through the use of these system modules.

Its intelligent travel management system has saved more than 1 billion yuan for Air China's major customers, AsiaInfo LIAN, Hainan Airlines, Smith & Nephew and more than 2000 business users.

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< p > the intelligent travel management market in China is still in its infancy, but in the international market it is 100 billion US dollars.

In the US, a NASDAQ listed companies Concur, a cloud based technology travel and cost management company, handles more than $50 billion in travel and expenses worldwide.

Compared with Concur, the creation of treasure house online is relatively late, but China's travel market is even larger.

According to the global business travel Association (GBTA) data, China's business travel expenses reached 245 billion US dollars in 2013, and it is expected to surpass the US in 2014.

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< p > "this market is large enough and relatively primitive."

The treasure house online CEO < a href= "//www.sjfzxm.com/news/index_c.asp" > Wang Xuesong < /a > thinks that, like the fictitious examination and approval reimbursement process and opaque ticket price system, it has brought a "ceiling" to administrative management.

"Using the treasure online travel management system can help businesses reduce travel procurement costs and improve office efficiency.

Through the online management platform of the treasure house, the prices and services of all travel products are incorporated into the pparent and controllable standard system.

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< p > < < a href= > //www.sjfzxm.com/news/index_c.asp > > treasure > /a > online travel management is an effective tool for enterprises to save costs and improve management efficiency.

Asixin LIAN's relevant investors estimate that "after the completion of LBO (financing and acquisition), large foreign PE funds will provide a series of tools to help the invested enterprises to save costs and raise cash flow, and travel management is one of the most important management modules."

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< p > in the eyes of Chinese enterprises, travel approval, price comparison booking, financial reimbursement, data analysis and so on are totally separate business behaviors.

The treasure house uses online technology to achieve the goal of fine management.

Through the treasure house online, tickets, purchase and rescheduling services, travel expenses statistics and analysis, staff level differentiation management, staff travel approval and sub departmental travel management are realized.

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< p > "this is a completely new ecological chain which is different from the traditional airline ticket supplier."

Wang Xuesong explained that what we have done is to integrate air ticket agents, airlines and other business travel service providers, and set up a management system platform between business users and them.

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< p > it is reported that over the past year, the total sales volume of the platform has exceeded 1 billion, and the number of customers has increased rapidly.

At present, the online mobile client of treasure house has been launched, and the product based on mobile Internet will be the main direction of future development of treasure house online.

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