Shenzhen Is Planning To Build A Local Clothing Institute To Solve The Shortage Of Creative Talents.

< p > data show that in 2013, Shenzhen garment industry realized output value of about 180000000000 yuan, and total export value exceeded 8 billion dollars.

A number of front-line brands with core competitiveness have developed steadily, and the whole industry presents a new trend of innovation and development.

With the development of the industry, traditional garment enterprises have been upgrading to the high value-added creative design industry.

In the process of pformation, the lack of design, talent, especially high-end talent, has become a bottleneck restricting China's clothing to the international stage.

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< p > reporter recently learned that in order to solve the problem of shortage of talents, Shenzhen garment industry association is actively preparing to build "Shenzhen Clothing Institute".

According to Shen Yongfang, President of the association, it is now stepping up discussions with some foreign clothing design institutes.

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< p > < strong > clothing brand segmentation market < a href= "//www.sjfzxm.com/news/index_c.asp" > high-end designer < /a > demand increase < /strong > /p >

< p > early 1990s, influenced by the rapid rise of garment processing and wholesale in the surrounding area, a group of enterprisers began to try to create the brand. Many famous brands such as Hua Si, Heng Yun, Mu Lan, Tianyi, Ma Tiannu and so on appeared.

In the past 20 years, the garment industry in Shenzhen has developed rapidly and has become a famous "women's clothing capital" in China.

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In twenty-first Century, the clothing industry in Shenzhen has paid more and more attention to "innovation" and "creativity". The industry as a whole is increasingly moving towards high value-added, high cultural content and fashion creative culture industry. P

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< p > "from a macro perspective, our industry is changing from manufacturing to high-end service industry". Zhang Hongtao, Secretary General of the city garment industry association, said that this is also the change that all traditional industries such as jewellery, clocks and watches in Shenzhen are facing.

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< p > the demand for talents varies according to the change of industrial structure.

In the process of pformation, the traditional manufacturing talents in the industry can no longer apply the high-end service industry.

Zhang Hongtao said: "in the manufacturing era, we need a lot of technical talents, but after the upgrading and pformation of the garment industry, we have begun to take personalized design and even high-end customized route.

As a high-end service industry, we need more high-end talents such as public relations etiquette, design and so on.

Especially in the era of electronic commerce, there are innovations in the market channel, and the talent in this area is very scarce. "

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< p > Fashion Designer, shop designer, footwear designer became the hot spot of 2013.

In many of the missing positions, the recruitment demand of fashion designers is enormous.

According to the 2013 year-end figures of apparel elite network, the demand for clothing designers increased by 18.2% compared with the same period last year. Although the growth rate is not the largest in the apparel industry, the number of recruitment increases is the largest and the total demand is the highest among all positions.

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< p > "good high-end designers are of course the most scarce talents", Zhang Hongtao analysis. In the traditional clothing manufacturing era, a garment can be produced and sold in large quantities.

But now, personalized and diversified clothing demand has led to the market segmentation of clothing brands.

Many well-known brands in Shenzhen have implemented the development strategy of multi brand groups. At this time, designers will also have to subdivide, and the demand for designers and excellent high-end designers will increase.

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< p > < strong > < a > href= > //www.sjfzxm.com/news/index_c.asp > > clothing college < /a > or carrying out practical teaching. < /strong > /p >

< p > in the track of urban development in Shenzhen, the pformation from traditional manufacturing to creative design industry is the direction of development.

The municipal government is also strongly advocating the development of creative design industry.

In 2008, Shenzhen was awarded the title of "capital of design" promulgated by UNESCO.

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In recent years, under the guidance of UNESCO, Shenzhen has been sponsoring a "UNESCO creative city network 2013 Shenzhen innovative design award for innovation" award sponsored by the special fund of the city's cultural and creative industries development, Shenzhen design capital promotion office and Shenzhen creative culture center. P

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"P" recently, the "Shenzhen creative design cutting-edge Award" announced, including a cutting-edge fashion designer, the founder of Vmajor brand Zhu Wei te.

This is a young designer who graduated from the fashion design department of the London Fashion Institute under the banner of University of the Arts in London. His experience in London Fashion Academy has given him a broader vision and an independent style.

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< p > young designer Chuwit has the background of returnees like Shenzhen. Most of the fashion designers in the past had accumulated from the industry.

In addition, leading enterprises such as fashion group will employ outstanding foreign fashion designers.

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< p > "compared with the Yangtze River Delta, we have lagged behind in garment design, and the most important reason is that the Yangtze River Delta has many garment colleges and universities, and has the advantage of talents."

Shen Yongfang said, "in Shenzhen, specialized clothing colleges and luxury design professionals are very few, and every year the supply of professionals is in short supply."

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< p > how to make up for the short board of < a href= "//www.sjfzxm.com/news/index_c.asp > talent shortage < /a > the reporter understands that at present, the local clothing Institute is being built in Shenzhen or will break the deadlock.

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< p > at present, the Shenzhen garment industry association is actively preparing to pform the original "Shenzhen garment Institute" into a new advanced clothing Institute, namely Shenzhen garment Institute.

If approved, except for compulsory courses prescribed by the teaching plan, the college will cooperate with the garment base enterprises to implement the practical teaching mode. 80% of the teaching is to enhance students' practical ability.

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