Interpretation Of Women'S Clothing Store Inventory Management

< p > < a > href= > //www.sjfzxm.com/news/index_c.asp > inventory < /a > the main reasons are summarized as follows: < /p >

< p > 1, lack of judgement on future market, there is not enough consultation to make timely response to market environment changes, prenatal technology preparation, competition situation and channel changes.

Some women's clothing enterprises and even the number of production for the first time does not even have sufficient statistical basis, it is entirely the feeling of the owners; how many stores will be increased next year? What is the target performance? There is a difference of one hundred and eight thousand miles between reality and reality.

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< p > 2, in the pursuit of running volume, did not pay attention to the quality of monitoring, no technical departments, when problems appear on the assembly line, only hair, later said. < /p >

< p > 3, purchasing capacity and regulation are not strong, which leads to the decoupling of the shipping rhythm from the season of sale. This is the least thing to happen, but often there are many such cases.

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< p > 4, there is no overall planning in the design, resulting in imbalance in the proportion of the upper and lower parts, color incompatibility and so on.

A lot of women's clothing enterprises in Hangzhou can still get a single product, but it seems to be uncoordinated in the exclusive store.

The rate of customer entry will naturally decrease. How can we talk about performance growth? < /p >

< p > 5, terminal sales ability is poor, no pre sale training and selling point statement.

Some enterprises are already making matching maps, which can not solve the fundamental problem.

Many sales departments and design departments are the right ones, let alone cooperation. They also depreciate each other. You say I do not understand anything. I say you do not understand the market. Endless... < /p >

< p > a lot of enterprises have already had many good countermeasures in selling stock, such as reducing discount to shops, opening special discount stores, dumping in some areas, and even selling a href= "//www.sjfzxm.com/news/index_c.asp" > second line brand < /a > to sell stock commodities.

But this has an impact on your brand! < /p >

< p > > so many ways to solve the problem. The Sun Tzu's art of war is cloudy: it is victorious, not good, good, but not fighting, but also the good soldiers.

Therefore, the army should cut down the enemy, then cut down the troops, then cut down the troops to attack the city.

It is imperative to attack the city.

This is also a must! How can we do that in order to prevent it? /p

< p > 1, strengthen < a href= "//www.sjfzxm.com/news/index_c.asp" > commodity plan < /a >.

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< p > designers should not only be sensitive to the fashion trend, but also communicate with the marketing department, or have to understand the customers' ideas in the sales line.

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< p > shipment changes with seasonal variation < /p >

< p > shipment, the overall effect and shop display should take into account the control of the number of styles. Some women's clothing enterprises claim that I produce 300 items in one season, that is not to attract customers in production inventory.

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< p > 2, always pay attention to the operation ability of the three departments (design, production and sales), match with your plan, and make 5 million / month performance, but only 3 million of the production capacity. How can you do it? Or if your channel has only 3 million goods, how can you eliminate 5 million of your products? < /p >

< p > 3, do a good job in adjusting work, the size of the color uneven style should be concentrated sales.

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< p > 4, early, early and early preparation for next season.

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P > in view of the characteristics of the women's clothing market, the successful operation also requires a high-speed response logistics system and good terminal operation support.

The paradox is that over the years, because manufacturers and wholesalers seek to reduce costs through low labor costs, often away from the ultimate consumer market sources, many women's clothing supply chain appears too long, that is, through more than 2 agents to the end of the hands of customers, a number of companies' business lessons learned that timely response and agility is a prerequisite for success.

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