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How To Increase The Added Value Of Gifts

2014/5/18 20:02:00 13

GiftValue AddedMarketing Strategy

< p > in the store, as long as customers buy your products, you can send gifts, which is actually a good thing.

First of all, gifts are easy to get. Customers will think that there is no free lunch, or the quality of the gifts is not good, or they want the wool to be on the goat. It is sure that the quality of the product is not as good as that of the goods that do not give away the gift, or it is simply the unsalable goods, not only does it not move, but also generates a lot of suspicion.

What a thankless job, so how can we increase the added value of the gifts? < /p >


< p > < strong > 1, < a href= "//www.sjfzxm.com/news/index_c.asp > > fee replacement" /a > < /strong > /p >


< p > when a customer buys a product, he can not get the gift immediately, and he needs to pay a certain amount of cash before it can be obtained. This method is called "fee increase".

If the customer buys the induction cooker, the manufacturer will give the casserole free, and at the same time, if the customer adds 20 yuan, he can send another high-grade frying pan.

But the additional conditions should not be too high, otherwise the sales promotion will be unattractive.

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The advantages of < p > fee presentation are: < /p >


< p > 1. Customers will be more cherished when they receive a gift after paying a certain cost.

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< p > 2. When the additional conditions are not high and the price of the gift is greater than the cost paid by the customer, the customer will feel that the value of the goods exceeds the value.

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< p > this way will eliminate some customers' doubts about the quality of the gift products.

< /p >


< p > this way can increase the cost of the free purchase of gifts by the purchasing agents and salesmen, thereby preventing the occurrence of the events that the shopping guide and the staff of the store are free to receive gifts.

Because you let him take things white, even if he did not use it, not white.

But when he takes a certain amount of money and takes something that is useless (temporarily useless), he will have to consider it.

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< p > manufacturers can recover part of the cost of promotion.

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< p > strong > 2, < a href= "//www.sjfzxm.com/news/index_c.asp" > condition < /a > giving < /strong > /p >


< p > manufacturers can also give gifts under other conditions. For example, before exchanging gifts, customers should accept relevant market research, or leave their personal data. If AMET fans ask customers to do market research questionnaires, then they will have the chance to win awards and win digital awards.

These operations are conducive to the future marketing activities of enterprises.

The promotional gifts not only achieve the promotional role, but also exceed the original price of the gifts in promotional activities.

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< p > < strong > 3, < a href= "//www.sjfzxm.com/news/index_c.asp" > fractional presentation < /a > /strong > /p >


Less than P, the sub presentation is that the manufacturer gives the gift to the store not once, but sends it several times.

Such advantages are: < /p >


< p > can prevent the sale of the store for a one-time sale due to the gift goods squeezing the stock space.

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< p > can be shown to the store that the headquarters decided to re distribute the gift because of the good use of the local sales or gift resources.

In this way, it can bring confidence to the sale of the store and think it is special care for it.

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< p > 3. Things are scarce and precious. People are always less valuable. They can avoid the psychology of how to use the gift when they sell it.

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< p > at the same time, we should follow the management of the gifts. We should pay attention to several aspects in tracking management: < /p >


< p > one is timely, that is, when the gift goes on, call in time to ask if the receiving department or receiver is received, whether the gift is in good condition and so on; < /p >


< p > two is to implement the responsible person, that is, the gift should be specially managed by the special person, the special person sign to receive and issue, must complete the record; < /p >


< p > three is to grasp two mouths, one mouth at the giveaway of the gift, for a period of time, ask the guide or the person in charge to send a report to a specific sales volume and gift. From this report, the quantity and quantity of the gift can be seen at a glance; another mouth is always recorded in the gift receiving mouth, and the gift is always recorded. No matter who is donated to it, it can be confirmed by telephone interview and spot check.

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