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Canton Fair To Weaken Weak Cross-Border Electricity Providers

2014/6/4 21:34:00 133

Canton FairE-Commerce BrandCross-BorderBuyers

< p > as an important platform for expanding the foreign market, the Canton Fair has become an important bridge for many Quanzhou enterprises to connect with foreign markets for many years.

But this year, the impact of the Canton Fair has been showing a downward trend, and the opposite is that the electricity supplier is gradually playing an increasingly important role in expanding the foreign market.

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The data of the 115th Canton fair show that there are about 188 thousand overseas procurement partners, the number of people attending the P is reduced by 0.81% over the 114th session, which is 7.23% lower than that of the 113rd session.

Cumulative export turnover of 191 billion 184 million yuan, the exchange rate fluctuations fluctuated by 2.01%, down 12.64% compared to the same period last year.

The number of overseas procurement traders and export volume has reached a new low of five years, becoming the most unsatisfactory record of the nine Canton Fair.

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< p > "Canton Fair has always been called the barometer and weathervane of China's foreign trade. Under such a severe situation of the foreign trade situation, it is understandable that the Canton Fair will fall twice."

An industry insider said in an interview.

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"P > corresponds to the big manufacturing industry in Quanzhou. Jinjiang's self export growth in the first quarter is 15.06%, while the traditional" a href= "//www.sjfzxm.com/" target= "_blank" shoes "/a" clothing industry's self export has reached more than 30% growth, and Jinjiang has gone against the trend in the case of low foreign trade.

"Jinjiang enterprises have accumulated a lot of export advantages over a long period of time. After many years of cooperation with foreign enterprises, foreign buyers have already formed a partnership relationship to some extent, and these large buyers generally do not easily change the processing enterprises, even though the cost of the order quotation is slightly higher than that of the same type enterprises, because the cost of changing the cooperative enterprises is often higher."

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Chen Shitian, assistant director of the P Meihua umbrella industry Limited by Share Ltd, told reporters: "although the current Canton Fair has fallen twice, but as the largest foreign trade market in the country, it has played a good publicity role in enhancing the brand image, and can increase the credibility of customers, establish and maintain relations with stakeholders, and establish the overall image of enterprises in the market."

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Hu Jin, Professor of marketing department of Huaqiao University, also pointed out that "the Canton Fair has a long history and is the most comprehensive import and export trade fair in China, with an irreplaceable position." P

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< p > a lot of foreign trade enterprises say that the order brought by the Canton Fair is rather tasteless.

"There are few real new buyers at the Canton Fair, old customers who visit the high-tech products of past cooperative enterprises, and then place orders.

For enterprises, the biggest push for the Canton Fair is the revival of market economy in Europe, America and South America.

Xiao Shengxin, business manager of paramount (Quanzhou) Sporting Goods Co., Ltd.

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< p > this has been recognized by many Quanzhou enterprises participating in the Canton Fair. Huang, manager of Fujian Tianhe maternal and child products Co., Ltd., told reporters: "the biggest advantage of the Canton Fair is that it has a large number of foreign buyers.

Now the Canton Fair is not as good as a year, but its effect and influence have declined.

The direct effect of the Canton Fair is not very obvious, the effect of the production is not good, the role of the Canton Fair is more to maintain contact with the old customers, not to participate in and feel a waste of opportunity.

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< p > industry analysis shows that the decline of the influence of the traditional platform such as Canton Fair is also related to the rise of electricity providers in recent years.

Hu Jin believes that "the emergence of new things is irresistible. With the development of e-commerce platform, especially the opening of platforms like Alibaba B2B platform and fast selling platform, it caters to the needs of small wholesalers and purchasers abroad, and it is another important reason for the fluctuation of data in Canton Fair."

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< p > Chen Shitian thinks: "many customers will just skip the marketing platform similar to Canton Fair and try to communicate directly with the umbrella industry.

In addition, a good public service platform can provide extra points for enterprises, and the electricity supplier can promote the development of enterprises subjectively.

Huang, who is also responsible for women's and children's daily necessities, said: "because of the high cost performance of the electricity supplier, the company has established a cooperative relationship with Alibaba to seek more foreign customers.

In view of the current foreign trade situation, it is impractical for an enterprise to sit alone in the Canton Fair to wait for customers to come to the door. Therefore, for the second half of the plan, many enterprises will focus on the deep service of the old customers and safeguard the stability of exports.

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< p > not only that, but some enterprises take cross-border electricity providers as an excellent window to develop their own brands. Xiao Shengxin said: "at present, we have a team of 70 people specializing in the operation of cross-border e-commerce platform, with a clear division of labor, of which more than 40 are responsible for the international electricity supplier, and more than 20 are responsible for the OEM production of foreign trade.

Although in a short period of time, this way can only be a supplement to traditional trade forms, rather than the mainstream of the company's business. "

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