Lafayette Department Stores Will Open Milan Store In Italy To Accelerate Overseas Expansion.

< p > France's famous department store is speeding up the development of overseas a href= "//www.sjfzxm.com/" > market < /a >.

It is reported that Lafayette department store plans to open Italy's first store in Milan, which is likely to debut before the opening of Milan World Expo in 2015.

According to the Beijing Business Daily reporter, at present, the Department of Lafayette is in consultation with Italy luxury goods manufacturer Percassi group and the Australian real estate developer Westfield.

If the store is successfully opened, the department store will increase to 6.

Prior to that, the Department of general Lafayette returned to Beijing after more than 10 years.

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< p > industry insiders say that the store is likely to settle in the Westfield Milan shopping center which will open next year, while Percassi group is likely to become a partner of Lafayette department store, just as Beijing's old Buddha is a href= //www.sjfzxm.com/.

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< p > last October, the Department Store returned to China and opened the first store in Xidan.

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At the beginning of the P, Shen Lang, chief executive officer of the Department of Lafayette department store, also revealed that the department store will accelerate its overseas sales and plan to add 5-7 department stores in Istanbul and Doha in 2015.

At present, there are 5 Lafayette department stores in Beijing, Berlin, Casablanca, Jakarta and Dubai.

In addition to the French market, there are 65 stores in the department store.

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< p > although "a href=" //www.sjfzxm.com/ "old Buddha" /a "department store in active location, Shen Lang has said that once there is a suitable opportunity to open more stores in Beijing and even the Chinese market, but the development of department stores is not the same.

Marsha general, also the main buyer, has been hit hard recently. International director Jan Heere of Martha will leave this year, which means that the pace of international expansion of Marsha's department will be adversely affected.

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< p > in the Chinese market, old Buddha's department store and Marsha general store are experiencing the same kind of tribulation.

The return to Beijing's Lafayette department store has brought more than 50 exclusive brands to China for the first time.

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"P" is under the pressure of fast fashion and direct operation mode. Marsha general recently revealed that due to poor management, it will close all its stores in Shanghai, the largest market in China.

Although Marsha general made a negative response in time, it also revealed that it would re plan its new development strategy.

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< p > Martha Rayfield, managing director of Greater China in Shanghai, said Martha is reassessing the existing store structure and may adjust the location of some two level shops in the vicinity of Shanghai to prepare for the opening of a new flagship store.

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