Analysis Of Favorable Factors For The Development Of China'S Garment Industry

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< p > < strong > (1) national industrial policy support < /strong > /p >

< p > although China is a big country of "a target=" _blank "href=" //www.sjfzxm.com/ "clothing" /a ", it has been in the downstream of the industrial chain, and its added value is low.

Therefore, China has promulgated a series of related industry support policies, such as accelerating the < a target= "_blank" href= "//www.sjfzxm.com/ > > textile > /a > industrial restructuring, promoting industrial upgrading", "adjustment and revitalization plan of textile industry" and "guiding opinions on accelerating the construction of independent brand of clothing home textiles".

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< p > > strong > (2) < a target= "_blank" href= "//www.sjfzxm.com/" > brand clothing > /a > market demand continues to grow rapidly < /strong > /p >

< p > with China's per capita GDP more than 3000 US dollars, residents' consumption has entered a stage of rapid growth and structural upgrading. Brand clothing will also usher in huge market demand.

According to Wind information statistics, from 2004 to 2012, China's retail sales of wholesale and retail enterprises above Designated Size maintained a growth rate of over 20%, showing a rapid growth trend.

The middle class and affluent consumers in China are expected to grow from 150 million in 2010 to 400 million in 2020.

The upgrading of consumption and the expansion of the middle class will drive the demand for brand clothing to continue to grow.

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< p > < strong > (3) brand consumption has gradually become the mainstream of clothing consumption < /strong > /p >

< p > traditional clothing consumption pays more attention to the use value of commodities, emphasizing the factors of warmth, covering and wearing.

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< p > with the growth of residents' disposable income and the escalation of residents' consumption, the consumption concept of residents is changing. Clothing consumption emphasizes clothing comfort, personalization, fashion, cultural connotation and other factors.

Residents gradually changed from buying standard uniform "a" target= "_blank" href= "//www.sjfzxm.com/" > dress < /a > to choosing clothing brands that conformed to their economic foundation, status, character and aesthetics. The change of clothing consumption concept strengthened the consumption demand of the residents on the brand clothing, and raised the demand for high-end brand clothing.

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< p > with the increase of female employment and the improvement of education level, women's consumption ability and consumption taste are also increasing. While female consumers have greater demand for personalized and fashionable brand consumption than men, therefore, in the context of consumption upgrading and changing clothing consumption concept, high-end brand women's clothing will get the opportunity of rapid development.

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