Where Should China'S Consumption Go Under The Financial Crisis?

The three day long holiday of new year's day, business promotion activities, unprecedented strength, in this promotion war, business sales up, in a cold winter sales finally let the business relieved, then consumers under the financial crisis, what is their consumption trend?

According to the typical investigation conducted by the Ministry of Commerce on several well-known domestic wholesale markets for small commodities, the sales of clothing and clothing in winter have shown a hot trend due to the influence of festivals. The overall level of brand clothing sales has increased significantly compared with the same period last year.

Cut down on luxury consumption. Retail sales of consumer goods in all parts of the country have increased during the three day holiday of new year's day.

From the perspective of the aggregate situation, during the new year's day, affordable products are loved by consumers, and businesses offer various discount promotional information, while luxury market sales have come down.

Under the crisis, the pressure of consumer psychology is great. Many manufacturers in New Year's day did not expect sales to Soar so much. What are the reasons?

One of the main reasons is that people are rich in pockets. The financial crisis has brought too much psychological pressure to the public. Another worry is whether China will be similarly depressed like the United States. In fact, the United States is an excessive credit, but China is on the contrary, it is excessive savings.

When the traditional festivals are coming, people will still maintain a basic consumption. It is expected that the clothing of the middle and low grade brands will be more popular this year.

The first thing for manufacturers to deal with the market is to attract new products and stimulate consumption by providing constantly updated new products.

The other is to reduce prices and promote consumption through intensive costs.

The third aspect is to strengthen the service to consumers through optimizing supply, intensive supply chain and increasing efficiency, and stimulating consumption through service.

When the financial crisis is rampant, consumers will choose more products related to the environment, such as clothes, food and daily necessities.

Therefore, the clothing industry, which is the leading clothing, shelter and shelter industry, will have great potential for development next year.

Yang Jing: editor in charge