Fang Mingen, Deputy General Manager Of Zhaoyang Plaza Business Operation Center

< p > Zhaoyang Plaza, located at 63 Huayuan East Road, Chancheng District, Foshan, is built by Zhaoyang real estate development of Foshan local real estate enterprise. Its commercial scale is about 52 thousand square meters, including two parts of shopping center and commercial street. It is located in Foshan's first constellation theme life experience type < a href= "http:// www.sjfzxm.com/news/index_c.asp" > shopping center < /a >.

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< p > < strong > at present, Zhaoyang square investment has reached 90% < /strong > < /p >.

< p > < strong > do business support for community service and experience < /strong > < /p >

< p > reporter understands that due to the restriction of the original property conditions, the traditional shopping plaza of Jihua road is too large, lacking the elements of cinema, entertainment and leisure experience, while the South catering industry is flourishing, but the parking space is insufficient. < a href= "http://? Www.sjfzxm.com/news/ index_c.asp" > retail industry < /a > less.

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< p > "Zhaoyang square" has effectively supplemented the function of the shopping center in this area. In addition to Ji Hua Road's location as the impression city of the regional shopping center, there is no shopping center within the range of two to three kilometers around the south of the city.

Our survey found that community residents to reach more than 15 minutes away from the business circle, traffic is not so convenient, and 5~10 minutes of business circle, about 300 thousand of the population.

As a community shopping center, apart from traditional catering, supermarket and retail, we are more to satisfy the needs of the surrounding life and to focus on women's services.

Fang Mingen said.

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< p > from the introduction of the location of Zhaoyang Plaza, it is known that the residential area near the Zhaoyang square is surrounded by residential buildings such as agile, Chengnan No.1, Li Tian, Hui Jing, kaade Chengmai, rose, Jin Bi, and LV Jing, etc., which are densely populated residential areas.

Statistics show that the total area of Zhaoyang square project is 1.5 km, accounting for 38 communities with a total population of 260 thousand.

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< p > reporter has learned that Zhaoyang Plaza has reached 90% of its investment. The main stores include Yong Wang Mei Si Baoli supermarket and Poly International Cinema City. The second main shop is Yong Wang Molly fantasy children's amusement park, Danish Lego toy Experience Hall, Watsons, and other brands, such as Zhou Dafu, Miao Xiang Ju, Liu Fu, Ge Di and amashi.

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< p > it is reported that the service and experience formats of the "a href=" http:// "www.sjfzxm.com/news/index_c.asp" > Zhaoyang < /a > Plaza account for about 50%, and retail formats 50%, with the introduction of domestic brands, and Zhaoyang square equipped with about 500 parking spaces.

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< p > > the brand introduced by Zhaoyang Plaza is mostly high-end. The latest generation of brands, such as the new flagship supermarket of Yong Si Music, is the latest flagship of the company. The cinema is the largest and the sixth generation of the latest technology in the province of Guangdong, and the first two giant movie theaters in Guangdong province. The Danish Lego children's toy experience museum is also the first one in Foshan, and the Molly fantasy amusement park is not much in Foshan.

In addition, we are talking with a brand of life Museum Brand under wing Wang, whose intention to enter is more clear.

Fang Mingen revealed.

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< p > < strong > Foshan's first constellation theme shopping center < /strong > /p >

< p > < strong > build a bridge between the constellation and customers. < /strong > /p >

< p > Zhaoyang square, with the theme of constellation, the shopping center is divided into four constellations: Earth, water, wind and fire. The earth signs include Capricorn, Taurus and Virgo.

It is reported that the earth signs are steady and pragmatic, shopping trends are well-known brands or similar products, so Zhaoyang in the shopping center on the first tier of all kinds of famous products and boutique; water sign cancer, Scorpio, Pisces, attach importance to home life, shopping center two storey large supermarket to meet the needs of such consumers; Gemini, Libra, Aquarius belong to the wind sign, are not long children, on the three floor with fashion art shopping formats and service formats; fire elephant Aries, Leo and Sagittarius are all interested in playing, and on the four floor set up a movie theater and all kinds of special snacks.

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< p > Fang Mingen preached: "our constellation theme in hardware, including the atmosphere layout of the shopping mall and the outer square, will have many constellation symbols in the building. In software aspect, we will focus on the marketing promotion work around the constellation as the theme.

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< p > for the reason why the theme of constellation was first proposed, Fang Ming said, "constellation is a topic for people between 0 and 80 years old, and everyone has his own constellation.

We hope to convey a concept to every guest who likes and dislikes signs, hoping that they can come to the shopping mall to resonate, and everyone has their own mind.

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< p > he said that constellation is a bridge between Zhaoyang square and customers. Whether it is classical constellation, modern constellation, or the same constellation, it has a lot of expression symbols and ways. Zhaoyang square wants to tell customers more often.

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< p > < strong > will try to merge with electric business in the future < /strong > < /p >.

< p > < strong > community business added value to regional property management < /strong > < /p >

< p > recently, the hottest topic is the combination of commercial real estate and electronic business, such as Hengda, Vanke and so on.

For this trend, Fang Mingen believes that existence is reasonable.

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"P," he bluntly said, "this trend is positive. E-commerce services do bring great convenience to the fast-paced life nowadays, but it is impossible for all people to live in the virtual world. People must have a place of life to vent their feelings and communicate emotions.

Like SF, which has been very popular recently, it is a representative company. Now, SF is just throwing bricks and jade. After the commercial real estate industry, shopping center, entity business operators and electric providers how to integrate each other, everyone is feeling the stones crossing the river.

I am very optimistic about the way of combining online and offline, and after the opening of Zhaoyang Plaza, some small attempts will also be launched.

And there are two phases in Zhaoyang square, and there will be some new ideas.

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< p > will community commerce become a blue ocean for the future development of commercial real estate?

Fang Mingen pointed out that there are many successful cases of community business in China, but no one has made community business a pattern that can be replicated as Wanda.

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< p > "I think community business is definitely a blue ocean. Community business is just like the schools, kindergartens, banks and so on that the new district must match.

Probably in seven, 80s or 90s, we have no concept of community.

But it has always existed, but now the division of labor is becoming more and more detailed, and the development is more and more mature. Many people are going to subdivide the types of commercial real estate.

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The streets of P communities are vulnerable to external weather. We specializes in serving the community and giving it a lot of life.

As a unified operator, developers are going to study what the people here really need, and bring in what they need to integrate into a service oriented shopping center to better serve the surrounding population.

Community business is a value-added part of property management in this area, because the shopping center has done a good job, and it will also promote the property, regional value and cultural atmosphere of the surrounding area.

I am very sure of the concept of community commercial blue ocean.

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