Men's Boutique Collection Buyer Shop "European Hutong" Looking For Lost Beauty

Recently, this product, called "European Hutong", is located in CITIC Plaza, Guangzhou, with its antique products. It opened its flagship store in Guangzhou and opened up a new look.

There is no LV, no GUCCI, but there will be unexpected surprises. As their employees say, the products here are new and fantastic. People who like it will like it very much, but they may not feel like it at all. However, because of their special characteristics, there are always people who appreciate it.

　　 From the European "invisible champion" brand.

High end consumers do have their special preferences when choosing brands. Unlike other popular concepts, the European hutong is the excellent retail brand of the European company. It is mainly composed of men's boutique, including five categories: visual optics, watch and watch, business excellence, living equipment and leather accessories.

According to the founder Alex, most of these brands come from Europe. Although they are silent, they have a history of tens or even hundreds of years. The oldest is even 500 years old, and there are still some hidden champion products. And the meaning of the birth of the European hutong is to provide an entity display space for consumers to understand the products of the products, so that customers can feel the charm of their products in person.

In the CITIC Plaza flagship store, you can see that the European Hutong has carefully collected the latest merchandise and a lot of novelty features around the world, such as STEINER Germany, which originated in the 1947 after the two World War. It is a brand of world telescope experts with a history of nearly 70 years. OPINEL French knives, with 120 years of French knives, is called the eleventh finger of the French.

There are also clock brands and styles that are hard to find in the market, such as JUNKERS German wing watch, which originated from the most important aircraft research and development manufacturer in Germany in the first half of the twentieth Century; MATTHEW NORMAN Swiss Matthew Norman mechanical clock, which inherits the most traditional clock production process, belongs to the Swiss Larisa Angela watch company, founded in 1904; EL CASCO, Spain's KASH division, honored as the 1920 advanced handmade stationery brand transformed by revolver manufacturers.

Among them, what attracted my attention is the outdoor umbrella of Germany, the umbrella shaft is thickened super high density elastic glass fiber, the umbrella body can bear 100 kilograms transverse load, and it can resist the wind force up to 14 at the same time, while the umbrella weight is only 700 grams.

As we can see, for European hutongs, their purpose is to convey the same idea to life explorers who like to pursue quality, design and function, and pursue individuality, uniqueness and fashion.

Every commodity in the European alley is devoted to their high end pursuit of quality life, through which the customers who come forward deliver pure European classical lifestyle.

　　 Store upgrade Replacement

Similarly, as the European flagship store in Guangzhou, in addition to the pursuit of high quality products, the store's design and overall decoration style also pursue refinement. Through the division of different regions, helping every customer in the store can easily find his mind among the wonderful shelves, and every category area tells us a long and wonderful story behind these new products from Europe.

It is understood that the European Hutong Xin Xin shop designer is Gabi, a building and product designer from Italy. In order to better display the brand culture of European Hutong, he integrates the western architectural style and integrates casual and casual style into the design, striving to bring the customers a relaxed and pleasant experience.

The design inspiration comes from the diversity of design concepts. Mr. Gabi combines different design elements, breaking the monotonicity of uniform design through complexity, and making the whole space more intelligent and richer. The design elements of each wall are also different. This makes the customer's experience in the shop interesting and stimulates the customer's interest in finding new things.

Alex, the founder, said: "we believe that with the help of this new store design, the new image will be more distinctive by injecting the western design of cultural concept, and at the same time, it will be closely linked with the brand precipitation of Hutong for many years. The European Hutong will be a more open environment, attracting customers to discover more good things with its unique concept and curiosity of international groceries.

But every family European alley Store area, product category and function design are different. According to Alex, consumers are accustomed to chain store's uniform decoration style and unified visual image. Alex hopes that every European hutong is different, and the choice of commodities should be targeted.

　　 The survival way of buying hands

For consumers who are familiar with the European Hutong, it represents the constant pursuit of quality life. Today, the European Hutong has spent nearly ten years in all parts of the country, and has opened 43 stores in Guangzhou, Shanghai, Nanjing, Xi'an and Ji'nan. Beijing's shinguang world, Guangzhou Plaza, Guangzhou Tianhe and Guangzhou friendship are all visible.

"We are not good at calculating the speed and quantity of shop opening to multiply, but concentrate on every selection and structure optimization, persist in serving every living family, players and collectors, persistently seek and promote quality lifestyle, explore everyone's curiosity, put emotional experience in the first place, and regard them as the way to success in future retail."

However, the core of buyer's shop is buyer's business. Compared with single brand sales, the core of buyer's business is buyer, sometimes the style is above the brand. For the buyer shop, the buyer is the key to choose the style, even is very important.

In this regard, Alex believes that a buyer must understand that different regions have different needs. If the same pattern is set up, it will inevitably leave behind a higher inventory pressure, like some big domestic brands.

Therefore, in Europe hutongs, new products must be kept on shelves every week, and new products will be recommended weekly according to different regions and customers. However, the operation of multi stores requires strong ability and strong energy for the overall planning of commodities.

One Buyer When he bought the merchandise, the test really started. The turnover rate, leveling effect, control of new products, inventory and distribution of goods, and sales of different stores, etc., require buyers to be cautious and efficient.

In Alex's opinion, we should pay more attention to the differentiated operation which is different from the popular buyer's concept in the exploration of buyer's profession.

For European hutongs, in this era of fast fashion and homogenization, they have labeled themselves "Europe and America brand, differentiation, mix and match, handcraft and originality".

And "fresh, exotic, high-quality and never obsolete" is the best explanation for Europe's hutongs. The handmade appliances that are gradually lost in industrialized society and the simple and true way of life of their parents are also traceable in the European alley. Just like what they say abroad, you will find "good things are still there" here.