Senior Managers Should Take The Lead In Regular Contact With Customers.

< p > > in this < a href= "http://sjfzxm.com/news/index_x.asp" > country < /a >, how many senior managers have visited their customers regularly? How do they feel angry and impatient when they are forced to stand in a crowded, stuffy and air-conditioned car? How much time is the marketing manager of the Railway Company aware of this situation? When did the supermarket boss comfort the disappointed customers' anger? < /p >

< p > many top managers are lonely and self serving, leaving the masses, resulting in little understanding of the fact feedback and dragging themselves into the mire of the company's internal management.

An important way to improve management's self participation is to directly contact customers.

For example, all Asda's top managers are involved in the "auditors" program, where they can regularly receive customers.

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Tom Fama, chairman and chief executive officer of Kwik--fit, P, works with everyone in the management team for a week at a site in the company.

They inflate and replace tyres, and employees even see themselves dealing with their customers.

Tom Fama's customer strategy really played a role: < /p >

< p > I, as your < a href= "http://sjfzxm.com/news/index_x.asp" > Customer < /a >, you meet my needs -- personal concern and friendly contact with me -- I will become an advertising campaign for your products and services.

Ignore my needs, do not care about me, do not pay attention or bad service attitude, very simple, if you worry, I will choose to leave.

In addition, Tom Fama visits every site regularly and calls customers at dusk to ask them about the treatment they received before.

(Wen / Guo Hanyao) < /p >

Tom Przyk, President of the American family business Hyatt Regency (Hyatt), advocated the infiltration of management into doormen, receptionists and catering attendants. P

In two years, Hyatt Regency has organized several high-level and grassroots roles "swap day".

This is intended to inspire the morale of the grass roots staff, but managers experience the hardships and importance of being a waiter.

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Less than P, many hotels in Hyatt have adopted a similar way to improve service quality.

Managers believe that the "frontline" employees decide the fate of the company.

Tom Przyk believed that the company's "upper and lower levels" had been a porter, doorman and waiter of his family at the Hyatt Garden Hotel in Washington.

On the second day of the implementation of the "interactive day" program, the grass-roots employees experienced another kind of life in the luxury suite of the company.

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< p > there are three main effects of going deep into the company's first line posts, personally experiencing services and approaching customers: < /p >

< p > * avoid unpopular work processes or policies, and prevent employees from providing quality service to their customers; < /p >

The clear participation of P < * emphasizes the sense of responsibility of management to employees; < /p >

< p > * avoids the double standards that managers can only talk and do nothing.

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< p > from Avis (AVIS) Car Rental Companies to Mrs. field's biscuit store, managers are aware of the benefits of visibility management, that is to say, it is very important for the general manager to take time out to the front line every year.

MBNA, the US credit card giant, requires each manager to withdraw 4 hours a month to answer customer calls.

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Richard Branson, when he was in virgin airlines, he often took the company's own flights to investigate, which brought great benefits to the passengers. P

After each virgin flight, Branson faxed his comments, comments and disgruntled messages to Crawley headquarters through observation with customers and observation of flight services.

All of these have been studied and reported to the president.

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< p > Introduction: Guo Hanyao is a real marketing expert, the most valuable dealer training expert, a growth enterprise brand operation management expert, a sales and marketing magazine first marketing group expert, a winner's auditorium special expert, a senior order training expert, a gold medal sales trainer, a senior shop manager training expert, a practical training lecturer.

It is a brand marketing consultant of many growing enterprises. It has been a professional manager for brand business, management consulting organization and brand marketing planning agency for thirteen years, and has rich experience in marketing management.

He is currently the leader of the brand marketing planning agency of Jiuzhou colleague, the MBA invited Professor of Han Shuo International Management College, the senior lecturer of Shanghai International Management Institute, the lecturer of Shenzhen Lian Shuo management institution, the Shenzhen poly China enterprise special lecturer, the dean of brand marketing consultant, the dean of terminal management Institute, the brand marketing consultant of expensive enterprise, the dean of marketing college, the special expert of the game management agency of Nanchang, the invited core expert of the Nanchang famous teacher's lecture hall, the gold medal lecturer of China President training network, the contract lecturer of Tao Tao net, and the contracted lecturer of the Lian Shang network.

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