Clothing Discount Is Hard To Reach, Huge Inventory Pressure After Cold Market.

< p > here the world is < a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > a target= "_blank" href= "_blank".

< /p >

Hangzhou City ushered in the first hot day this year, and the highest temperature in the afternoon rose to 35.1 degrees Celsius, which broke through the 35 P high temperature line.

However, clothing companies and distributors are suffering from the "cold" - even though they try their best to make the lowest discount, they are still unable to cope with the huge inventory pressure after the market is cold.

< /p >

< p > "the most worthless part of the clothing industry is stock", which is popular in the industry.

< /p >

"P" summer has not really come, clothing prices have "diving" "little sister, this T-shirt is pretty good, now we end season goods, as long as 100 yuan, last month, the price will be 280 yuan."

In the past weekend, Hangzhou citizen Qian Yan went to Sijiqing to go shopping in Sijiqing. She saw a short sleeved T-shirt in a shop called "Seoul station" in the central Zhou market, and the salesman came up enthusiastically.

< /p >

P, the salesperson's words made Qian Yan somewhat confused. At the end of the season, this summer has just begun. Why is it at the end of the season? < /p >

< p > "little sisters, business is not good this year, so we cleared the goods ahead of schedule. These < a target=" _blank "href=" //www.sjfzxm.com/ "> clothes < /a > are sold at a loss, and now buying is very cost-effective.

The salesperson explained that sales promotion in the market began in the end of June this year, and most of the shops are summer clothing at cost price or even at a loss.

"Now it is very cost-effective to buy, and the styles and sizes are very complete. Later, the price may be cheaper, but the choice of styles and sizes will be small."

< /p >

< p > reporter found that the average summer wear in the central Zhou market is between 100 yuan and 600 yuan, but now it can be bought within 200 yuan, and even some of the clothes have been sold to the price of 50 yuan.

< /p >

The situation in the P market is not isolated.

< /p >

< p > on the nine day of the international clothing city, the guide reporter saw that almost every shop had the word "clearance".

The men's T-shirt on the first floor has been reduced to 100 yuan and 3 pieces.

< /p >

"P" is the same. In the mid year discount season, the mall is more urgent than last year, and this year's discount season is ahead of schedule.

< /p >

< p > July 9th, Hangzhou Tower.

Not weekends, but not holidays. Forty percent off or thirty percent off brands are still everywhere.

There is a yellow billboard on the corner of the elevator to remind shoppers to come shopping: from the 2 floor to the 5 floor of the shopping mall, both brands are doing unprecedented promotional activities.

< /p >

< p > what is the biggest pain point? It is not the profit point, but the inventory entered 2014. In the words of Wu Lei, it was half a year ago, and none of them had been good. Nearly 40 thousand items of clothing inventory in the warehouse were her biggest headache.

< /p >

< p > Wu Lei is the owner of a garment factory in Xiaoshan.

"Clothing belongs to fast moving goods, and the commodities in season will depreciate continuously. Basically, the price of flooring three years ago is the floor price."

< /p >

< p > a shop specializing in inventory and tail cargo processing has made special statistics. In all commodities that need to be processed, the proportion of clothing products is up to 60%.

< /p >

< p > however, a fact that can not be ignored before apparel enterprises is that the GDP in the 1 quarter of 2014 increased by 7.36% year-on-year, and the consumer confidence index was also declining.

< /p >

< p > the terminal market demand is low, which makes the inventory of clothing industry high.

At the same time, besides, weak external demand is seen as another incentive for high inventories.

Li Li, who works in the garment industry for 6 years, works in a foreign trade enterprise, which produces more than ten thousand garments a year, mainly exported to Africa and South America.

She said that the export orders of garment enterprises have declined in recent years. For foreign trade enterprises, orders are not big enough to produce, and stocks are relatively small. However, a large number of foreign trade enterprises begin to turn into domestic trade when export orders decline, which exacerbates the competition of the domestic garment industry.

< /p >

< p > in addition, the rapid development of online shopping brings great challenges to traditional clothing management.

< /p >

< p > "now, affected by the electronic commerce platform, the sales volume of traditional commercial channels is very strong, and many garment industry counterparts are facing inventory problems."

Hangzhou harnna Golden Fox < a target= "_blank" href= "//www.sjfzxm.com/" > dress < /a > chairman Xu Xiaping sighed with emotion.

< /p >

Last month, Jiang Xin of Hangzhou heard from friends that there was a factory store selling fur in Binjiang, where many styles could be picked up, and the price was much lower than that of the shopping mall, P.

She ran over to look at it.

"I bought two furs at one go, but the money spent in the shopping mall may not be bought at all."

< /p >

Jiang Xinguang's fur factory store is located in the office building of Zhejiang's spring breeze far wins Trading Co., Ltd., located in P's own office building.

"We always focus on foreign trade orders, and now we want to do domestic sales, but the cost of channels in ordinary shopping malls is too high. Factory stores are our attempts."

The company's staff Zhu Qianyin said.

< /p >

< p > now, the more factory shops in Zhejiang clothing enterprises are, the more frequent you can bump into a company when you drive to Xiaoshan and Yuhang on weekends.

< /p >

< p > facing the enormous financial pressure brought by high inventory, enterprises are also looking for ways to break through difficulties.

In every shopping mall, continuous discount sales have become the selling means of "a target=" _blank "href=" //www.sjfzxm.com/ "brand clothing < /a". At the same time, the use of network sales channels to reduce sales costs has become the choice of many clothing brands.

< /p >

< p > for this reason, insiders say that many enterprises rely on e-commerce to fight price war. Enterprises use profits that are close to zero for quick pushing goods, but only "cut tail to survive".

< /p >

< p > Zhejiang famous clothing Limited company adopts the direct battalion mode.

According to Wang Meng, executive director of the company, the difference between the direct operation mode and the franchise mode is that the company directly stores in the whole country is directly managed by the company. The company can set up the distribution system in the early stage of sales. After experiencing problems, it can make quick adjustments in a short time to avoid possible inventory.

In this way, Wang Meng said, it will ensure that the season is basically sold out, and there is very little stock.

< /p >

< p > Hangzhou clothing < a target= "_blank" href= "//www.sjfzxm.com/" > designer "/a" Association Deputy Secretary General Xuan last said, in addition to these processing modes, many Hangzhou clothing enterprises will also choose to re adjust and sell after cutting the cards. In addition, there is a traditional way of processing, which is unified packaging to professional inventory processing enterprises, which can also be seen as a new derivative industry brought by inventory.

< /p >