Nelson Survey: 90% Of Respondents Are Willing To Take Their Own Online Payment Lines.

< p > > a href= "http:// www.sjfzxm.com/news/index_c.asp" > Data < /a > also supports this trend. By the end of 2013, the number of Internet users in China reached 618 million, and the Internet penetration rate was 45.5%, of which 500 million were mobile phone users.

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All these upward trends of P indicate the bright future of China's e-commerce market, especially with the high penetration of smart phones in China, and the mobile Internet shopping market will have a faster development.

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< p > but there are also some online brands that are developing quietly and rapidly.

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< p > "under such a big trend, for retailers, online and offline will complement each other, so that retailers can drive both online and offline, and tap greater consumption potential."

Tao Libao a href= "http:// www.sjfzxm.com/news/index_c.asp" > Nelson /a > vice president of e-commerce solutions in Greater China, said: "this new trend should be the O+O mode, that is, whether online or offline, it can become a marketing or promotion channel, ultimately realized, is also an integrated sales performance target."

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Nelson, director of marketing, said: "the judgment of Nelson is to pull a judgement that has been overcorrected in the past to pull back." P

Steven is an old clerk who has worked in this industry for fourteen years.

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< p > Steven said: "cosmetics," a href= "http://" www.sjfzxm.com/news/index_c.asp "," fast selling products "/a" or even traditional clothing, online and offline should be equally important, and in a certain period of time should maintain this state. "

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< p > "online shopping is developing rapidly and the trend of explosive growth every year is right, but this trend does not mean that online can replace offline quickly."

Steven said, our development line is following the trend of platform business.

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< p > P & G and Unilever may go a little faster. Their advertising budget may have 15-20% on the line.

There are two reasons for this: first, consumers are gradually shifting to the online market; another reason is that when consumers see online advertisements on businesses can click directly to buy, the conversion rate is likely to be higher.

However, whether or not most brands are moving online in the short term has not yet been seen.

The reason is that our pformation or pformation must take account of customers, take into account the changes of consumers and platforms, and take into account the changes in consumers' buying habits. This change is indeed very fast, but it will not be pferred overnight to online.

This trend is not seen in the short term.

Steven added.

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< p > Tao Libao talked about some powerful businesses that started online, and now they have opened online experience shops. This is also unwilling to give up the consumption crowd under the line. After all, these people still occupy 80-90%. No one wants to give up such a big market, as long as he has the ability to do it.

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< p > Tao Libao observed that "the online shopping mode to store itself is one of the OTO modes. It refers to the consumer's online shopping and the 24 hour convenience store's purchase around the place of residence, that is, online shopping and offline consumption.

This not only enables users to buy goods on the Internet more convenient, timely and free, but also provides users with more choices to enable customers to enjoy online shopping more enjoyable.

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< p > according to Nelson's survey, 90% of the respondents expressed willingness to use the online shopping mode they bought from their stores.

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< p > "in addition to the online shopping mode, a new OTO mode (from offline to online) will better integrate offline business opportunities with the Internet, making the Internet the front line for offline pactions.

Whether it's to shop, or the new OTO mode of online ordering and delivering goods after the first line is selected, it is the general trend of online and offline integration.

Tao Libao said.

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The < p > "O+O" mode is becoming a trend. However, the contradiction has also emerged. There is a natural difficulty and challenge both in the traditional brand on the online development and in the offline development.

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< p > "this is because DNA is different from online and offline development."

Steven said.

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< p > "and for those who are unwilling to give up the 90% market under the line, it is even more difficult for them to do so. Under the offline marketing, there will be many costs, staffing is not the same, and the organizational structure is not the same."

Steven said, "the main difficulties they face are three, the first is to choose distributors to distribute goods; second, how to balance the online and offline advertising, how to achieve the group price, how to assess the sales performance under the online and offline, and third is the location of the shop."

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< p > it can be seen that no matter who is, the change of DNA is not easy.

But in the face of the coming of the "O+O" model, this change has to be challenged.

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