Fuzhou Shoe Industry Has Been Unable To Quit The Market

In the past, the "shoes world" of the shoe industry of Fuzhou, the "big shoe city of Fuzhou", was pformed into business in less than 4 years.

Where is the problem?

Yesterday, reporters in Cangshan, Lianjiang Road, the original "shoes world" to see that the name of the shoe city has been replaced by the long Fu electrical and mechanical trading market, the market has no traces of shoes, many shops are redecorating.

According to a staff member in the field, in recent years, shoe city merchants and investors have been divided into two parts. By the end of last year, shoe city had completely withdrawn from the market.

When it opened in September 2005, the "shoes world" once called the "big shoe city of Fuzhou". At that time, the business area reached 36 thousand square meters. The investors said it would build the "shoes world" into the largest and most professional shoe wholesale market in our province, and launched a battle for merchants with the "big shoe city of Fuzhou". The "shoes world" gave 1 yuan rent to merchants who had paid 20 thousand yuan deposit and signed 3 years ago, attracting more than 200 merchants to enter.

However, it didn't last long. In the first second years of spring, because of the bad business, the merchants of the "shoes world" were gradually evacuate. By June, there were only twenty or thirty merchants left.

A month later, the "shoes world" changed the management leadership, once again inviting investment in the shoe city, attracting hundreds of merchants, and reopening it in the year.

But in the next two years, the two sides were still in dispute, and some businesses were gradually withdrawing from the market.

In the past few years, the operation of "big shoe city in Fuzhou" has been very steady.

Yesterday, "a big shoe city in Fuzhou", a business surnamed Wang told reporters that when the "shoes world" opened, because of convenient pportation, warehouse matching, fire facilities are perfect and other reasons, "Fuzhou big shoe city" seven or eight of the merchants have opened stores in the past, but basically because of a loss, and gradually withdraw.

According to some businessmen, the "shoes world" has been prosperous and there are external causes.

The internal cause is that its management is unstable, often changing, and management is not knowledgeable.

In addition, in the competition, too despise the opponent, the preferential conditions can not keep up. Like the "big shoe city of Fuzhou" put forward the 5 year contract signed by merchants, it can avoid two years of rent measures to stabilize the hearts of the people.

The external cause is that the shoe market in Fuzhou has been greatly impacted in recent years.

Like the 90s of last century, footwear wholesalers in all parts of the province basically came to Fuzhou to purchase goods. But in recent years, many southern Fujian retailers have changed to Wenzhou, and Western Fujian and Jiangxi have set up a small wholesale market for shoes, and have diverted some customers. Now the customers of Fuzhou footwear wholesale market are mainly five districts, eight counties and cities.

Under such circumstances, "shoes world" is not easy to catch up with others.

Wang Xiaonan: editor in charge