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New Environment And New Eco Convenience Store?

2014/7/25 21:22:00 115

New EnvironmentNew EcologyConvenience Store

< p > popularly speaking, this is the 10 year that the new power of electricity supplier has been tossing about, and physical retailers are forced to find new exports.

In 2013, except for shopping centres, the mainstream department stores and stores in China suffered a decline in performance or closed shop.

This includes WAL-MART, bu bee lotus, Pacific and other foreign retail brands.

In addition, the cost of property rents, manpower, financing and other business elements has gone up, causing physical retailers to suffer from both sides.

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What is the relationship between < p > and "a href=" http:// "www.sjfzxm.com/news/index_c.asp" > convenience store < /a > market? "Things can not be sold". Traditional businesses have to figure out why: "a href=" http:// "www.sjfzxm.com/news/index_c.asp" > commodity resources < /a > highly similar background, on the total amount of goods, it does not match up with millions of network vendors gathered by Ali business; on price, it does not fight Jingdong and vip.com.

A more feasible breakthrough route is to develop super shopping centers (more than 100 thousand square meters) and convenience stores.

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< p > two < a href= "http://? Www.sjfzxm.com/news/index_c.asp" > < < /a > > listening to wind and horse and cattle, but enjoying the same characteristics: strong service and experience, and the short term business platform is unattainable.

But in reality, not all retailers can afford shopping centers.

Moreover, the supply of land and property resources is a bottleneck.

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Less than P, in 2014, China's convenience store market entered an unprecedented investment climax.

And the O2O business model "test the water contest", objectively add fuel to the fire.

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< p > at present, the convenience store market highlights three core forces: first, the vested interests.

Japanese tycoons (7-11, family, Rosen), haste (affiliated to big fat), OK convenience (US capital) and Suguo (belonging to Huarun) are typical representatives. They accelerate the whole country's horse race enclosure. Secondly, the traditional retailers have strong pformation, such as the "Southern China tiger" Tianhong Group, opened the first convenience store in Shenzhen in July 20th, "micro wow"; third, the electricity supplier self built and support forces, such as Shun Feng express hay customer, Jingdong joint Shanxi Tang long.

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< p > under this changing situation, Henan convenience store has already been undermining.

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< p > before Denis and U+ start to work, the new mode of convenient office store has been tested in Zheng Dong new district.

The right way star has been revamping and adding 24 hours of convenience stores 60.

Coincidentally, the two companies set 2016 as the key node to control the convenience store market.

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< p > the opportunity to support the new and old forces competing for the convenience store industry is undoubtedly the upgrading of Zhengzhou's urbanization and the upgrading of the road.

For example, the "sharp decline" of urban villages and road reconstruction and expansion means that the convenience stores' "husband and wife" shops are largely reshuffled; for example, the secondary culture accompanying the development of Zhengzhou's urban economy is magnified indefinitely; for example, urban pportation is difficult and parking is difficult, so that many people are more concerned about "time cost".

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< p > resources and endowments of the old and new forces have their own advantages. They also have brilliant ideas for the innovation of business models. However, testing the strength of their competitors is not only a real effort to fight the "street fighting" but also a pformation from a single channel to an integrated platform.

For example, Sichuan Hongqi supermarket's big data, commodity display, new product recommendation and other modular services, "from the front sales to the whole chain profits", worthy of Henan retailers to learn deeply.

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