Shoe Industry Tries To Introduce Customized Experience, Personalized Shoes Can Not Be Copied.

< p > in the clothing industry, "private customization" is no longer news.

With the increasing demand for personality, the shoe industry is also trying to offer customized experience.

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< p > < strong > the structure is suitable to wear comfortably < /strong > /p >

< p > "come, open your arms, breathe slowly, now measure your chest."

In a private custom studio at show world, the staff is helping a customer to measure the size.

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Hong Xiaopeng, director of studio P, told reporters that in the end of 2008, he began to try clothes customization business. In just one month, he accumulated fifty or sixty customers, and now there are thousands of customers.

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< p > Quanzhou Liuhe children's technology company began to collect children's and adult foot data in a large scale last year, laying the foundation for developing customized business.

"The foot shape measuring instrument can not only measure the appearance data of feet, such as flat feet, but also analyze the skeleton development of the body, so on the basis of data measurement, the concept of" structural customization "is put forward.

Chen Shuqing, general manager of Liuhe children's technology, said.

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< p > < < a href= > http://sjfzxm.com/news/index_f.asp > > < /a >, the structure customization is measured with foot data.

"Ordinary shoes are made according to the standard model, only the size, length and so on, but the shoes with customized structure can provide a more comfortable wearing experience in addition to the shape and color that are more in line with the needs of consumers."

Chen Shuqing told reporters.

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< p > < strong > time consuming and expensive. < /strong > < /p >

< p > however, although customization can provide people with more comfortable wearing experience, but because of the time and energy required to make a garment, the price of customized products is often expensive.

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< p > > a href= "http://sjfzxm.com/news/index_f.asp" > Hong Xiaopeng < /a > tells the reporter: "customize a jacket, sometimes need 3000 yuan to 10000 yuan."

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< p > in Chen Shuqing's customized shoes display area, the reporter saw that the price of custom made ladies high heels is generally over 2000 yuan.

"In addition to previous data collection, analysis, tooling, and raw material purchase, a pair of customized shoes should be tried at least 3 times or more before 15 days.

In addition, because it is purely hand-made, some masters are responsible for cutting, scratching, doing and so on.

If you work with four people, you can only finish one pair of hand made shoes one day. "

Chen Shuqing said, "the cost of process, raw materials, research and development, makes the price of customized shoes much higher than that of ordinary shoes."

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< p > < strong > order aggregation reduces cost < /strong > < /p >

< p > in the trend of personal customization becoming more and more popular, some brands of shoes and clothing enterprises have joined the ranks of customization.

PEAK's CEO Xu Zhihua's investment in customized customized footwear as the main focus of the love fixed guest website, on-line, traffic growth steadily.

"Decomposing shoes into different modules, consumers can assemble at will, and there will be tens of millions of changes."

AI Ding Yue relevant person in charge told reporters, "on the website of AI Ding, consumers can submit the pictures of their own shoes as long as they submit their own design. The production line can see the design data and requirements of the order through the system. They will soon enter the production process, and they will be able to deliver the goods within 7 days. At the same time, the Internet has realized the aggregation of orders, the cost of customization is greatly reduced, and the price of a pair of casual shoes is between 200 and 300 yuan."

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< p > in addition to < a href= "http://sjfzxm.com/news/index_f.asp" > "love Ding guest > /a", in Quanzhou, XTEP, 31st degree, Jordan, PEAK and other traditional sports brands have also tried to water C2B (that is, consumers to enterprises) personalized marketing mode.

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< p > Xiao Lihua, vice president of XTEP (China) Co., Ltd., said the company's electric business department in Xiamen has completed the system test, and the network DIY platform is about to go online.

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< p > "this is a system engineering. For the traditional production shoe enterprises, besides building the platform, we need to reserve suppliers, design teams and materials."

He believes that the pformation of traditional shoes and clothing enterprises from B2C (business to customer) retail form to C2B personalized marketing is an inevitable trend.

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