Semir: Repositioning The Market For Children

< p > in the face of the continuous decline of adult casual wear, Semir costumes in 2013 frequent action, to agents, joint ventures, acquisitions and other modes of trial, strive to extend to the high-end market, and accelerate the layout of multi brand strategy.

However, after its plan for the acquisition of high-end leisure men's brand GXG, the agency agreement signed with the German high-end leisure apparel brand Marc O Polo is also difficult to achieve.

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< p > however, Semir clothing 2013 earnings report shows that the proportion of children's clothing business income has been improved, the scale of income reached 2 billion 540 million yuan, an increase of 19.9% over the same period last year.

Recently, Semir clothing announced that it will officially enter the children's education market.

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< p > < < a href= > http:// > www.sjfzxm.com/news/index_c.asp > > Semir < /a > through the acquisition of 70% shares of Yu Han Shanghai, enter the children's education and training market, with the advantage of Yu Han's Shanghai brand and professional ability, combined with the resources of the company in the channels, customers, management capabilities, capital strength and other resources, carry out the resource integration of China's children's education market.

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< p > < Semir > a href= "http:// www.sjfzxm.com/news/index_c.asp" > dress < /a > the person in charge said that Future Ltd will continue to invest and merge and integrate resources related to children's education, animation, film and television, games and other related categories, and build the company into a one-stop comprehensive service platform for children.

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Besides P, apart from its own brand, Barbara, Semir clothing has entered a more advanced middle and high end < a href= "http://" www.sjfzxm.com/news/index_c.asp "> children's wear > /a market by acting as a high-end brand of children's clothing in Italy, such as Sa Raba NDA and Minibanda.

At present, Bala Bara, Semir's children's clothing brand, has become the largest brand of children's clothing in China.

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"P", in addition to children's clothing, Semir clothing's parent company Semir group has launched a "dream more" children's format brand, the future of children's clothing by the listed company Semir clothing main business, clothing for children's products business is dominated by many dreams.

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< p > with the intervention of heavyweight players, the competition for children's clothing market will also intensify in the future. However, for the current stage of Semir clothing, children's clothing has extremely important strategic significance, and the success of children's clothing strategy will directly affect the valuation of the capital market.

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