Japan'S Department Stores Usher In "Little Spring"

According to the data released by Japan general merchandise Association, sales of Japanese department stores increased by 0.3% in 2012. In 2013, this data continued to rise, an increase of 1.6% over the previous year, and achieved a positive growth for two consecutive years.

This is the first increase since 1996 after 16 consecutive years of decline, and the Japanese department store industry has begun to show signs of recovery.

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From P point of view, sales in Tokyo increased by 3.5%, sales in Osaka increased by 5.4%, and sales in Nagoya increased by 5.2%.

It can be seen that the sales volume of department stores in the first tier cities has increased significantly, much higher than the average level. Besides the big cities in Japan TOP10, the sales volume of the department stores in small and medium-sized cities has decreased by 1% compared with the previous year, which is in sharp contrast with the first tier cities.

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From P's point of view, sales of high-end watches, jewellery and other high-end categories increased by 5.9% compared with the previous year. Footwear category increased by 5%, clothing category achieved 0.2% growth, and consumer enthusiasm for high-end consumer goods was an important reason for boosting sales in Japanese department stores.

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To sum up, in conclusion, the main driving force of sales growth in Japan's < a href= "http:// www.sjfzxm.com/news/index_c.asp" > general merchandise industry < /a > comes from the sales growth of high-end consumer goods in large stores in the first tier cities, and the high quality and high added value become the direction and power for Japanese department stores to advance in P.

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< p > 2010, O2O began to appear in < a href= "http:// www.sjfzxm.com/news/index_c.asp" > Japan < /a >, and formed a craze.

It is no exaggeration to say that for the Japanese department store industry, O2O is undoubtedly a bright light for the industry to shake off the downturn.

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< p > in fact, behind the < a href= "http:// www.sjfzxm.com/news/index_c.asp" > O2O < /a > behind is the change of consumer's consumption behavior. The Internet world and the real world are both consumers' access to commodity information. Consumers begin to get information through two channels, so as to make comparison and combination to provide convenience for themselves.

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< p > and the way for businessmen to study O2O is to further develop and induce consumer behavior.

According to the "O2O shopping behavior report" provided by Tokyu Agency Inc. in Japan, 24.3% of consumers will make further decisions after confirming their online information after seeing their favorite items in the store. Consumers who do so occasionally make up 50.3%, while consumers who do not go online inquiries directly make purchase decisions are only 25.4%.

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Similarly, when you see something in your online shop, you need to go to the physical store to see if there are a lot of people who make the decision. Consumers who do this often account for 18.3%, and consumers who do it occasionally are 53.9%. Consumers who do not do so are only 27.8% of P.

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< p > above all, 70% of consumers will consider the information from online and offline channels at the same time. It can be seen that consumer behavior has gradually changed.

This is the fundamental reason why businesses focus on O2O strategy.

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P's understanding of the O2O boom has long been clear in the Japanese department store industry. They are beginning to think about the new topic: how can we import more online traffic and integrate online and offline to enhance their sales? < /p >