US Media: Italy Shoe Designer Redefines "Made In China"

Charles Philip Bo Qi is a 28 year old shoe designer who was born in Milan. His childhood was influenced by Calvin Klein, a famous designer. After completing the business management study at Boston University, he came to Shanghai and soon established an footwear brand: Charles Philip, Shanghai. It is not fashionable for some people to add the two words of Shanghai to the brand name. In this regard, he said that today's Shanghai is like the United States in the 80s, anything is possible. "We like this city, and the name of the city is added to the brand name, which means our appreciation and love for Shanghai." He said.

　　 Po Qi China's reputation is not very good. In the past, even Chinese customers did not like local products. But now this is changing. Some Chinese customers used to buy GUCCI and Louis Weedon, and now they are buying local brands. China has sprung up a large number of high-quality local brands and some boutique shops which are mainly local design products.

According to reports, Charles Philip Shanghai brand shoes are made in China and are currently sold only in the Chinese market. It is worth mentioning that shoes are not made by machine, but by hand. In a flagship store in Shanghai, he said, there is a team of handmade shoes that can repair 30 pairs of shoes a day. Through glass, customers can see the whole process of salesmen making shoes, and can act according to their own. Like Customize the material and color of shoes. He said: "when we find that a shoe is very popular, we can react quickly without being hamper by the manufacturer. Hand made for the commodity adds a luxury element, is also the idea we want to promote.