UBS Maintains BELLE'S Selling Rating Target Price Of 6.5 Yuan.
BELLE
(BELLE store) in the second quarter (6-8 months), footwear sales in the same market in the mainland dropped by 2.8%, down 1.8% compared with the previous quarter. Before the management, the same store sales were flat last year. UBS is expected to become an extension target of the company, and it is expected that the trend of same store sales will continue next year.
The bank said earlier that the average selling price should be positive this year because the company raised its selling price and discount level.
The continued decline in sales volume is mainly due to the similar quality offered by the electronic commerce platform, but the price is lower. More and more consumers are aware that the company's bid price is higher, but will provide more discount.
UBS reports again
mention
Many department stores are reviewing their brand portfolios, believing that the emphasis will be on increasing the volume of passenger traffic, while most department stores tend to place higher cost brands in the past.
In addition, BELLE footwear shops decreased by 82 to 13491 per quarter, although the number of management target stores increased by year.
The bank maintains
BELLE
"Sell" rating, the target price is 6.5 yuan.
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